According to Microsoft’s latest Global AI Diffusion report, serious AI adoption among Thailand’s working-age population rose from 9.1% in the first half of 2025 to 12.4% in the first quarter of 2026.
This placed Thailand second globally for growth in the share of AI users, behind South Korea, which recorded growth of 43.2%, and ahead of Japan at 34.1%.
Microsoft’s Work Trend Index 2026 also highlighted another important trend among employees in Thai organisations. Around 32% of Thai respondents were classified as “Frontier Professionals”, or advanced AI users, double the global average of 16%.
On leadership and strategic direction, 51% of Thai workers said their organisational leaders had a clear AI vision, also roughly twice the global average of 26%.
Microsoft said the two reports reflected strong AI enthusiasm and rapid adoption in Thailand.
The company views Thailand’s AI market as moving beyond the experimentation phase towards real business success. It sees significant room for further growth, as 87.6% of the population, including people in manufacturing, agriculture, healthcare and education, has yet to adopt AI to improve quality of life and work.
“There is still substantial room for growth because another 87.6% of the population, such as people in manufacturing, agriculture, healthcare and education, have yet to start using AI in daily life,” Dhanawat said.