Apple CEO Tim Cook

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Welcome back to The Prompt,

Apple’s iconic assistant Siri finally got its AI makeover. At its annual developer conference WWDC, the tech titan unveiled a new, revamped version powered by Google’s Gemini. After years of being largely useless, Siri is able to produce more conversational answers and use the camera on your phone to answer questions about things in your surroundings. It’s also integrated into apps like Safari, Messages and Photos while keeping data private and secure on your device.

The AI features aren’t noticeably different from other tools, and they’re not particularly impressive. But Siri is front and center on the iPhone, and is much more accessible for people who don’t use AI. Apple’s got a big advantage: it knows so much about its users through their texts, emails and photos. Now it’s finally trying to use that context to help AI to address requests like finding an address buried inside your messages, or digging up information from an email to add to a to-do list.

These abilities aren’t being rolled out widely. The new Siri is slated for launch later this year in iPhones that are compatible with Apple Intelligence (including the iPhones 17, 16 and 15). It also won’t be available in the EU and China because of regulatory issues. The limited availability is in part thanks to a memory shortage driven by the AI data center buildout, chips needed to run the most powerful AI on-device are limited, Wall Street Journal reported.

Now let’s get into the headlines.

BIG PLAYS

OpenAI has finally filed paperwork to go public, the company announced on Monday. The ChatGPT maker still hasn’t decided when the IPO will happen and cautioned that “it may be a while because there are things we want to do that are likely easier as a private company.” The announcement comes just a week after rival Anthropic also filed for an IPO. Another early buzzy player, search startup Perplexity, plans to go public in 2028, CEO Aravind Srinivas told CNBC. With SpaceX’s offering scheduled for this week, the listings will be a test of investors’ appetite for mega IPOs.

SHOW ME THE MONEY

Popular AI coding tool Cursor crossed $4 billion in annualized revenue last week, hitting a key financial milestone ahead of its expected acquisition by SpaceX for $60 billion, Forbes reported. While the buzzy startup started out as a developer tool, it has begun pushing into the enterprise. 75% of its total run rate comes from businesses, it said in May.

AI DEAL OF THE WEEK

Vibe coding outfit Lovable, which lets people spin up apps and websites from text-based prompts, is in talks to raise at a $12 billion valuation, Forbes reported. The Stockholm-based company topped $400 million in annual recurring revenue in February as demand for such tools surges despite stiff competition from startups like Cursor and Replit.

DEEP DIVE

HED: The Nerdy Escorts Cashing In On Silicon Valley’s AI Boom

In 2024, Meida Marek (her online pseudonym), was a recent college graduate working an entry-level finance job when she started doing the mental math that’s fast becoming a rite of passage in such industries: What happens when AI can do this better than I can?

So Marek took inventory. She was intelligent and naturally supportive. She was good at talking to people. She likes futurist rabbit holes: AI, biohacking, cryptocurrency, the sort of topics that can turn dinner into a three-hour debate.

So she decided to turn that toolkit into a new career—and became an escort.

For Marek, it’s sex work with a particular angle: high-end companionship for Silicon Valley’s most online, most technical clients—often the kind who work in AI or around it. Lately, she’s been getting a lot of clients from Nvidia.

There are only a handful of women like Marek. And like their clientele, they are also killing it financially.

“I would call it a ‘nerd-first’ approach,” says Aella, an internet-famous sex worker who became a sensation on X for applying a data science perspective to her own love life. These days she spends more time on AI safety advocacy work—an AI doom bootcamp for creators called Plz Don’t Kill Us—but she still talks about the demand she saw up close: men who want the hot, smart girl to also take their ideas seriously.

These escorts’ nerd literacy is baked into their marketing materials. All have active X accounts where they post provocative selfies, mixed with commentary on topics like AI and longevity. Marek’s booking portal is built like a text-based role-playing game where users must complete interactive prompts. On Talia Sable’s site, she markets herself as “a huge nerd,” and notes that she is an ex-programmer interested in Dungeons and Dragons, AI and supply chains. Sable charges $3,000 an hour.

“Posting about AI works,” says Ada Hopper (also an online pseudonym), who used to go by the descriptor “Autistic Courtesan” on X. “You’ll have random Nvidia bros who are like, ‘What? You know what a GPU is? Oh my God, wow.’”

If you want to understand the economics, just look at the menu. On Tryst, a directory for escorts, $1,000 an hour is already high. Marek charges $3,500. She has no problem getting it, and her rate has almost doubled since the beginning of the year. Currently, she says she’s booked out for the next few months, and is getting so many inquiries that she’s considered raising rates again.

Read the full story on Forbes.

MODEL BEHAVIOR

Momfluencers are turning to ChatGPT to help with parental responsibilities, using it for everyday tasks like figuring out how to get their kid to go to sleep, managing schedules or writing notes to their babysitter, Wired reported. For some women, the tool has helped the mental load of parenting. Others see writing prompts as just more work.