Jun 18, 2026
Salesforce, once primarily recognized for its customer tracking, sales lead, and service request software, is now advancing into the field of artificial intelligence. The company is promoting a concept it calls the ‘agentic enterprise,’ in which AI agents collaborate with human employees across various business functions, according to a report from Euronews Next.
In 2024, Salesforce introduced Agentforce, its AI-agent platform. This month, the company announced a $3.6 billion (€3.14 billion) deal to acquire Fin, a customer-service AI firm whose agent can answer customer inquiries and resolve support cases.
Emilie Sidiqian, Salesforce France CEO, stated at the Vivatech tech conference in Paris that the company has moved from standard Customer Relationship Management to data, then from data to AI, and now from AI to the agentic enterprise. She described the company’s positioning as reinventing how all enterprises should embrace the AI revolution.
Salesforce reports that Agentforce can deliver ‘real conversational AI’ across service, sales, and marketing workflows, citing figures such as 66% autonomous case resolution, 15% more marketing pipeline, and 1.8 times higher lead conversion. The company’s AI agents are already in use by clients, including SharkNinja, a US home appliance company that employs them for round-the-clock customer support across 30 countries. Sidiqian also noted that Swiss staffing firm Adecco has used AI-powered candidate conversations to reach 1.2 million conversations and accelerate 50,000 job placements.
The Salesforce executive emphasized that enterprise AI is intended for all organizations, from small companies to mid-sized businesses and global corporations. She described the technology not as a mere tool but as a wave of new innovation with a massive pace that impacts all types of jobs and activities.
Sidiqian underlined that the goal is not to replace humans but to create a hybrid work model where people remain central while agents handle routine or repetitive tasks. She believes this shift should be treated as a leadership question, with CEOs and executive teams deciding how AI reshapes jobs across the company. She stated that when a business model is reinvented, leaders must understand how to transform every job in the company, and that this is a responsibility for the CEO and every executive committee member.
Sidiqian said she uses AI tools daily, including Salesforce-owned Slack, where Slackbot acts as a concierge to summarize overnight activity across teams from the US to Japan and flag items needing approval. She explained that the aim is to avoid switching between multiple tools and instead use AI as a cockpit to organize work with appropriate permissions and data. She encourages her teams to adopt AI, arguing that adoption must be led from the top. She commented that with the right leadership and adoption, and by carrying this revolution at the heart of a business model, there is a huge opportunity for company growth.
Interactive table based on the Store Companies dataset for this report.
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#
Company
Headquarters
Focus
Scale
Note
1
Apple
Cupertino, California
Laptops (MacBook)
Global Giant
Market leader in premium laptops
2
Dell Technologies
Round Rock, Texas
Laptops, Workstations
Global Giant
Dell, Alienware brands
3
HP Inc.
Palo Alto, California
Laptops, 2-in-1s
Global Giant
HP, Pavilion, Spectre, Omen brands
4
Microsoft
Redmond, Washington
Laptops, 2-in-1s
Global Giant
Surface lineup
5
Google
Mountain View, California
Laptops, Tablets
Global Giant
Chromebooks (Pixelbook)
6
Razer
Irvine, California
Gaming Laptops
Major
Blade series
7
Framework
Burlingame, California
Modular Laptops
Medium
Repairable/upgradable laptops
8
System76
Denver, Colorado
Linux Laptops
Medium
Open-source hardware
9
Purism
San Diego, California
Security-focused Laptops
Small
Librem laptops
10
Corsair
Fremont, California
Gaming Laptops
Major
Voyager series
11
Falcon Northwest
Medford, Oregon
High-performance Laptops
Small
Custom gaming/workstation
12
Origin PC
Miami, Florida
Gaming Laptops
Medium
Custom high-performance laptops
13
Velocity Micro
Richmond, Virginia
Gaming & Workstation Laptops
Small
Custom PCs and laptops
14
Digital Storm
Fremont, California
Gaming Laptops
Medium
Boutique custom systems
15
Maingear
Kenilworth, New Jersey
Gaming Laptops
Small
Boutique custom systems
16
Xidax
Salt Lake City, Utah
Gaming Laptops
Medium
Custom gaming laptops
17
Titan
City of Industry, California
Gaming Laptops
Small
Viking and Aorus distributors
18
AVA Direct
Miami, Florida
Custom Laptops
Small
Custom configured laptops
19
CyberPowerPC
City of Industry, California
Gaming Laptops
Medium
Custom gaming systems
20
IBuyPower
City of Industry, California
Gaming Laptops
Medium
Custom gaming systems
21
Acer America (HQ US)
San Jose, California
Laptops
Major
US HQ of Taiwanese parent
22
Lenovo North America (HQ US)
Morrisville, North Carolina
Laptops
Major
US HQ of Chinese parent
23
MSI USA (HQ US)
City of Industry, California
Gaming Laptops
Major
US HQ of Taiwanese parent
24
ASUS USA (HQ US)
Fremont, California
Laptops
Major
US HQ of Taiwanese parent
25
Toshiba America (HQ US)
Irvine, California
Laptops (legacy)
Medium
US HQ, laptop division sold
26
Samsung Electronics America (HQ US)
Ridgefield Park, New Jersey
Laptops, Tablets
Major
US HQ of Korean parent
27
LG Electronics USA (HQ US)
Englewood Cliffs, New Jersey
Laptops (Gram)
Major
US HQ of Korean parent
28
Eurocom
Calgary, Canada / US Operations
Mobile Workstations
Small
US operations noted
29
Sager
City of Industry, California
Gaming Laptops
Medium
Clevo reseller and customizer
30
Honeywell
Charlotte, North Carolina
Rugged Mobile Computers
Major
Rugged handhelds/tablets
This report provides a comprehensive view of the laptop and tablet computer industry in the United States, tracking demand, supply, and trade flows across the national value chain. It explains how demand across key channels and end-use segments shapes consumption patterns, while also mapping the role of input availability, production efficiency, and regulatory standards on supply.
Beyond headline metrics, the study benchmarks prices, margins, and trade routes so you can see where value is created and how it moves between domestic suppliers and international partners. The analysis is designed to support strategic planning, market entry, portfolio prioritization, and risk management in the laptop and tablet computer landscape in the United States.
Quick navigation
Key findings
Domestic demand is shaped by both household and industrial usage, with trade flows linking local supply to imports and exports.
Pricing dynamics reflect unit values, freight costs, exchange rates, and regulatory shifts that affect sourcing decisions.
Supply depends on input availability and production efficiency, creating a distinct national cost curve.
Market concentration varies by segment, creating different competitive landscapes and entry barriers.
The 2035 outlook highlights where capacity investment and demand growth are most aligned within the country.
Report scope
The report combines market sizing with trade intelligence and price analytics for the United States. It covers both historical performance and the forward outlook to 2035, allowing you to compare cycles, structural shifts, and policy impacts.
Market size and growth in value and volume terms
Consumption structure by end-use segments
Production capacity, output, and cost dynamics
Trade flows, exporters, importers, and balances
Price benchmarks, unit values, and margin signals
Competitive context and market entry conditions
Product coverageProdcom 26201100 – Laptop PCs and palm-top organisersCountry coverageCountry profile and benchmarks
This report provides a consistent view of market size, trade balance, prices, and per-capita indicators for the United States. The profile highlights demand structure and trade position, enabling benchmarking against regional and global peers.
Methodology
The analysis is built on a multi-source framework that combines official statistics, trade records, company disclosures, and expert validation. Data are standardized, reconciled, and cross-checked to ensure consistency across time series.
International trade data (exports, imports, and mirror statistics)
National production and consumption statistics
Company-level information from financial filings and public releases
Price series and unit value benchmarks
Analyst review, outlier checks, and time-series validation
All data are normalized to a common product definition and mapped to a consistent set of codes. This ensures that comparisons across time are aligned and actionable.
Forecasts to 2035
The forecast horizon extends to 2035 and is based on a structured model that links laptop and tablet computer demand and supply to macroeconomic indicators, trade patterns, and sector-specific drivers. The model captures both cyclical and structural factors and reflects known policy and technology shifts in the United States.
Historical baseline: 2012-2025
Forecast horizon: 2026-2035
Scenario-based sensitivity to income growth, substitution, and regulation
Capacity and investment outlook for major producing companies
Each projection is built from national historical patterns and the broader regional context, allowing the report to show where growth is concentrated and where risks are elevated.
Price analysis and trade dynamics
Prices are analyzed in detail, including export and import unit values, regional spreads, and changes in trade costs. The report highlights how seasonality, freight rates, exchange rates, and supply disruptions influence pricing and margins.
Price benchmarks by country and sub-region
Export and import unit value trends
Seasonality and calendar effects in trade flows
Price outlook to 2035 under baseline assumptions
Profiles of market participants
Key producers, exporters, and distributors are profiled with a focus on their operational scale, geographic footprint, product mix, and market positioning. This helps identify competitive pressure points, partnership opportunities, and routes to differentiation.
Business focus and production capabilities
Geographic reach and distribution networks
Cost structure and pricing strategy indicators
Compliance, certification, and sustainability context
How to use this report
Quantify domestic demand and identify the most attractive segments
Evaluate export opportunities and prioritize target destinations
Track price dynamics and protect margins
Benchmark performance against leading competitors
Build evidence-based forecasts for investment decisions
This report is designed for manufacturers, distributors, importers, wholesalers, investors, and advisors who need a clear, data-driven picture of laptop and tablet computer dynamics in the United States.
FAQ
What is included in the laptop and tablet computer market in the United States?
The market size aggregates consumption and trade data, presented in both value and volume terms.
How are the forecasts to 2035 built?
The projections combine historical trends with macroeconomic indicators, trade dynamics, and sector-specific drivers.
Does the report cover prices and margins?
Yes, it includes export and import unit values, regional spreads, and a pricing outlook to 2035.
Which benchmarks are included?
The report benchmarks market size, trade balance, prices, and per-capita indicators for the United States.
Can this report support market entry decisions?
Yes, it highlights demand hotspots, trade routes, pricing trends, and competitive context.
1. INTRODUCTION
Report Scope and Analytical Framing
Report DescriptionResearch Methodology and the Analytical FrameworkData-Driven Decisions for Your BusinessGlossary and Product-Specific Terms2. EXECUTIVE SUMMARY
Concise View of Market Direction
Key FindingsMarket TrendsStrategic ImplicationsKey Risks and Watchpoints3. DOMESTIC MARKET SIZE AND DEVELOPMENT PATH
Market Size, Growth and Scenario Framing
Market Size: Historical Data (2012-2025) and Forecast (2026-2035)Growth Outlook and Market Development Path to 2035Growth Driver DecompositionScenario Framework and Sensitivities4. CATEGORY SCOPE, DEFINITIONS AND BOUNDARIES
Commercial and Technical Scope
What Is Included and How the Market Is DefinedMarket Inclusion CriteriaProduct / Category DefinitionExclusions and BoundariesDistinction From Adjacent Products and Substitute Categories5. CATEGORY STRUCTURE, SEGMENTATION AND PRODUCT MATRIX
How the Market Splits Into Decision-Relevant Buckets
By Product Type / ConfigurationBy Application / End UseBy Customer / Buyer TypeBy Channel / Business Model / Technology PlatformSegment Attractiveness MatrixProduct Matrix and Segment Growth Logic6. DOMESTIC DEMAND, CUSTOMER AND BUYER ARCHITECTURE
Where Demand Comes From and How It Behaves
Consumption / Demand: Historical Data (2012-2025) and Forecast (2026-2035)Demand by End-Use and Buyer GroupDemand by Customer / Consumer SegmentPurchase Criteria, Switching Logic and Adoption BarriersReplacement, Replenishment and Installed-Base DynamicsFuture Demand Outlook7. DOMESTIC PRODUCTION, SUPPLY AND VALUE CHAIN
Supply Footprint and Value Capture
Production in the CountryDomestic Manufacturing FootprintCapacity, Bottlenecks and Supply RisksValue Chain Logic and Margin PoolsDistribution and Route-to-Market Structure8. IMPORTS, EXPORTS AND SOURCING STRUCTURE
Trade Flows and External Dependence
ExportsImportsTrade BalanceImport DependenceSourcing Risks and Resilience9. PRICING, PROMOTION AND COMMERCIAL MODEL
Price Formation and Revenue Logic
Domestic Price Levels and CorridorsPricing by Segment / Specification / ChannelCost Drivers and Margin LogicPromotion, Discounting and Procurement PatternsRevenue Quality and Commercial Levers10. COMPETITIVE LANDSCAPE AND PORTFOLIO POWER
Who Wins and Why
Market Structure and ConcentrationCompetitive ArchetypesSegment-by-Segment Competitive IntensityPortfolio Breadth and Product PositioningCapability MatrixStrategic Moves, Partnerships and Expansion Signals11. DOMESTIC MARKET STRUCTURE AND CHANNEL LOGIC
How the Domestic Market Works
Core Demand CentersLocal Production and Distribution RolesChannel StructureBuyer and Procurement ArchitectureRegional Imbalances Within the Country12. GROWTH PLAYBOOK AND MARKET ENTRY
Commercial Entry and Scaling Priorities
Where to PlayHow to WinDistributor / Partner / Direct Entry OptionsCapability ThresholdsEntry Risks and Mitigation13. WHERE TO PLAY NEXT: MOST ATTRACTIVE GROWTH OPPORTUNITIES
Where the Best Expansion Logic Sits
Most Attractive Product NichesMost Attractive Customer SegmentsWhite Spaces and Unsaturated OpportunitiesHigh-Margin and Underpenetrated PocketsMost Promising Product Adjacencies14. PROFILES OF MAJOR COMPANIES
Leading Players and Strategic Archetypes
Leading Manufacturers and SuppliersProduction Footprint and CapacitiesProduct Portfolio and Segment FocusPricing Positioning and Indicative Price LogicChannel / Distribution StrengthStrategic Archetypes15. METHODOLOGY, SOURCES AND DISCLAIMER
How the Report Was Built
Modeling LogicSource RegisterPublications, Regulatory and Industry ReferencesAnalytical NotesDisclaimer
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Apple
Market leader in premium laptops
Dell Technologies
Dell, Alienware brands
HP Inc.
HP, Pavilion, Spectre, Omen brands
Microsoft
Surface lineup
Chromebooks (Pixelbook)
Razer
Blade series
Framework
Repairable/upgradable laptops
System76
Open-source hardware
Purism
Librem laptops
Corsair
Voyager series
Falcon Northwest
Custom gaming/workstation
Origin PC
Custom high-performance laptops
Velocity Micro
Custom PCs and laptops
Digital Storm
Boutique custom systems
Maingear
Boutique custom systems
Xidax
Custom gaming laptops
Titan
Viking and Aorus distributors
AVA Direct
Custom configured laptops
CyberPowerPC
Custom gaming systems
IBuyPower
Custom gaming systems
Acer America (HQ US)
US HQ of Taiwanese parent
Lenovo North America (HQ US)
US HQ of Chinese parent
MSI USA (HQ US)
US HQ of Taiwanese parent
ASUS USA (HQ US)
US HQ of Taiwanese parent
Toshiba America (HQ US)
US HQ, laptop division sold
Samsung Electronics America (HQ US)
US HQ of Korean parent
LG Electronics USA (HQ US)
US HQ of Korean parent
Eurocom
US operations noted
Sager
Clevo reseller and customizer
Honeywell
Rugged handhelds/tablets
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