Google announced a set of new insights and measurement tools powered by Gemini at the Cannes Lions International Festival of Creativity, aimed at helping brands and agencies analyse creator marketing performance and audience trends on YouTube.
The updates include new trending insights within Google Ads Insights Finder in the United States, offering advertisers more detailed information on topics and content gaining popularity on YouTube.
The feature, when announced earlier, was designed to help brands identify audience interests, track search trends and discover potential audience segments.
Google also noted selected metrics from its Brand Pulse reports will now be integrated into Insights Finder. The addition is intended to provide advertisers with a consolidated view of both paid and organic brand presence on YouTube.
The reports use data generated through Google AI to help brands assess the visibility and performance of their content across the platform.
It also introduced the Content & Creator Insights API, which provides agencies and partners with information about YouTube creators and their audiences. The tool is intended to support media planning and audience analysis.
In addition, Gemini will soon provide creative recommendations for Demand Gen campaigns on YouTube. The feature will offer insights on creative elements, including visuals, that may help improve campaign performance.
The announcements reflect the platform’s broader efforts to use AI to provide advertisers with additional tools for measuring performance, identifying trends and evaluating the impact of creator-driven content on YouTube.