Agentic marketing and the intelligence ownership problem
MAXIMILIAN GROTH CEO and Co-founder Decentriq The conversation around agentic marketing has, until recently, focused almost entirely on…
Trade Desk launches Kokai Zuma with agentic AI tools
The Trade Desk has launched Kokai Zuma, a new version of its Kokai advertising platform, adding agentic AI…
AI agents expose revenue gaps across major websites
Most of the world’s largest websites lack policies for managing AI agents that answer customer questions, complete purchases…
AI agents expose revenue gaps across major websites
Most of the world’s largest websites lack policies for managing AI agents that answer customer questions, complete purchases…
Pattern adds ChatGPT ads to its marketing platform
JOSEPH GABRIEL LAGONSIN News Editor Pattern has become a technology partner supporting advertising in ChatGPT, adding the AI…
Forrester warns OpenAI IPO & US stake cloud outlook
SOFIAH NICHOLE SALIVIO News Editor Forrester analysts have warned that OpenAI and Anthropic face a tougher battle in…
LiveRamp launches partner scheme for AI marketing agents
LiveRamp has launched LiveRamp Agent Builders, a partner programme for AI agents on its platform. Through a pilot…
Shirofune adds ChatGPT Ads to its campaign platform
Shirofune has added ChatGPT Ads to its advertising management platform, bringing the channel into the same interface used…
Google adds Gemini-powered ads to AI search results
SOFIAH NICHOLE SALIVIO News Editor Google has introduced new Search advertising formats built around its Gemini artificial intelligence…
OpenAI widens ChatGPT ads pilot with self-serve tool
OpenAI has expanded how advertisers can buy and manage ads in ChatGPT, extending its advertising pilot with partner…
Taboola research shows demand for agentic AI tools
Taboola has released research on advertisers’ use of agentic AI in performance marketing, finding strong uptake of AI…
Taboola launches Realise+ with agentic AI for advertisers
Taboola has launched Realise+, a new version of its performance marketing platform, Realise. It adds agentic AI tools…