How to Get Cited by ChatGPT, Google AI, and Perplexity (And Grow Organic Traffic at the Same Time)
AI can only repeat what already exists in the places it reads. Miss that one rule and no…
Google’s New AI Spam Detector Judges Networks, Not Pages
The Gist What is Google’s S-CTS? The Scalable Cluster Termination System detects AI spam by analyzing groups of…
AI SEO Is How Startups Get Found on Google and ChatGPT
AI SEO is the work of making your startup visible where people now ask questions, not only where…
Adapting to the AI-Mediated Buying Cycle: A New Mandate for B2B Marketers
For years, B2B marketers operated within a familiar constraint. Enterprise buying cycles stretched across weeks or months, with…
One Year of Google AI Mode: Longer Queries, Smarter Shoppers, Multimodal Search
The Gist Queries have changed, content hasn’t caught up. AI Mode users search in full sentences using words…
Win the AI Answer Engine or Lose the Buyer: Why CMOs Must Rebuild for AEO Now
For more than a decade, B2B marketing leaders optimized for search engines with a familiar playbook. Keywords, backlinks,…