AI Is Making Marketing Decisions On Data No One Has Checked In Years
Ask anyone in ad tech about data governance, and they’ll talk about the supply side. The industry spent…
Everpure’s Rebrand Reflects the New Rules of B2B Marketing in the AI Era
Renaming a public company is rare. Renaming one in the B2B technology sector is even rarer. Earlier this…
Turning Content into Pipeline in the Age of AI: Lessons from 2026 B2BMX
Key Takeaways AI can crank out content fast, but volume isn’t the win. Build advisory agents loaded with…
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
2X Acquires Knownwell to Build the First GTM Human-Agentic Services Company
Key Takeaways 2X’s acquisition of Knownwell positions the company as a human-agentic GTM services provider by combining AI…
LinkedIn Is Emerging as AI Search Visibility Channel: Meltwater
Key Takeaways: LinkedIn is now a strategic source for AI-generated answers, ranking second overall in citation share behind…
2X Acquires Knownwell to Build the First GTM Human-Agentic
MALVERN, Pa. and WASHINGTON, June 10, 2026 (GLOBE NEWSWIRE) — 2X, a global innovator in subscription-based B2B go-to-market…
2026 ABM Benchmark Survey: AI’s Biggest Impact Is Personalization At Scale
Key Takeaways AI is influencing ABM across the lifecycle, with the strongest impact in personalization, account selection, and…
How to Make Sure AI is Finding You When Searched: The DGR Interview with Skydeo’s Mike Ford
Key Takeaways: Skydeo‘s Mike Ford details how AI-powered search shifts focus from ranking to recommendation, emphasizing clarity, consistency, and…
Earning Buyer Trust in an AI Driven Marketing World
Artificial intelligence (AI) sits at the center of modern demand generation. From targeting and personalization to content creation…
Kaltura to Present Agentic Revenue Engagement Platform at Forrester B2B Summit 2026, Showcasing the Shift From Static Content Publishing to Intent-Aware, AI-Powered Buyer Journeys
Kaltura Kaltura and PathFactory, now a Kaltura company, will present a customer case study on Cisco Webex’s ’s…
Win the AI Answer Engine or Lose the Buyer: Why CMOs Must Rebuild for AEO Now
For more than a decade, B2B marketing leaders optimized for search engines with a familiar playbook. Keywords, backlinks,…