Anthropic’s marketing success holds key lessons for B2B brands
The Claude creator is pulling ahead in its battle with OpenAI for enterprise clients. Jenny Sagstrom of Sköna…
Rewriting the Brand Discovery Playbook in the AI Era
This post was created in partnership with Moloco Key takeaways Brand discovery is increasingly happening through direct chats…
NTT DATA launches AI agent for consumer goods planning
SOFIAH NICHOLE SALIVIO News Editor NTT DATA has launched an AI agent service for early-stage product planning in…
OpenAI Needs Two CMOs Because It Has a Problem Marketing Can’t Solve
Here is a marketing riddle: Take one of the best B2B brand builders alive, give him a big…
When AI sells to AI, brands win on data and identity
Personal AI use is collapsing the customer decision-making process into a single conversation, and most brands aren’t ready…
The Fix for Your Brand’s Authenticity Problem? AI
The Gist AI doesn’t kill authenticity — poor usage does. Hollow, generic AI content reflects a lack of…