Hightouch and Databricks Signal Where Customer Data Platforms Are Headed
The Gist What’s changing? Hightouch’s rebrand as an “Agentic CDP” and Databricks’ entry with CustomerLake are redefining what…
The CPO Who Used AI To Revamp A CDP And Address His Own Health
Rafa Flores’ career has come full circle. In 2016, he joined Treasure Data (which rebranded earlier this year…
Databricks Makes Its Martech Move: An Agentic CDP Embedded in the Lakehouse
The Gist Databricks enters the CDP market. The data and AI platform announced CustomerLake at Data + AI…