Hightouch and Databricks Signal Where Customer Data Platforms Are Headed
The Gist What’s changing? Hightouch’s rebrand as an “Agentic CDP” and Databricks’ entry with CustomerLake are redefining what…
Databricks Makes Its Martech Move: An Agentic CDP Embedded in the Lakehouse
The Gist Databricks enters the CDP market. The data and AI platform announced CustomerLake at Data + AI…