Hightouch and Databricks Signal Where Customer Data Platforms Are Headed
The Gist What’s changing? Hightouch’s rebrand as an “Agentic CDP” and Databricks’ entry with CustomerLake are redefining what…
Treasure AI’s Rafa Flores Explains How to Connect First-Party Data to B2B Pipeline Impact: The DemandGenReport.com Q&A
Key Takeaways Treasure AI rebuilt its platform to be fully AI-native in 12 months while holding onto 90%…
Databricks Enters the Marketing Industry with Agentic CDP CustomerLake
Key Takeaways Databricks introduced CustomerLake, an agentic CDP designed to unify customer data, AI models, agents, identity resolution…