Hightouch and Databricks Signal Where Customer Data Platforms Are Headed
The Gist What’s changing? Hightouch’s rebrand as an “Agentic CDP” and Databricks’ entry with CustomerLake are redefining what…
Inside the 2026 Martech Stack: Fewer Platforms, More Connected Data
The Gist Why are enterprises consolidating martech stacks? AI, governance requirements and ROI pressure are exposing the costs…
Databricks Makes Its Martech Move: An Agentic CDP Embedded in the Lakehouse
The Gist Databricks enters the CDP market. The data and AI platform announced CustomerLake at Data + AI…
Twilio Launches Agentic Era Platform at SIGNAL
The Gist Four capabilities, all GA. Conversation Memory, Conversation Orchestrator, Conversation Intelligence, and Agent Connect are generally available…
Progress strategist warns on AI agent database deletion
SHANNON WILLIAMS News Editor Progress Software AI Strategist Philip Miller has warned that the reported deletion of a…