Your Team Is Working Faster With AI, But Are They Really Getting Better Results?
A lot of marketing leaders are wondering whether AI is really bringing incremental value to their business. Teams…
For Agentic Advertising To Work, We Must Decide What AI Can Never Touch
Every company in our space is wrestling with what their agentic AI strategy is. The answer that seems…
Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game
The new agentic world is exciting. Not a day goes by that I don’t discuss something cool I’ve…
Q2 2026 Was The Quarter AI Media Started To Scale
Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and…
AI Is Making Marketing Decisions On Data No One Has Checked In Years
Ask anyone in ad tech about data governance, and they’ll talk about the supply side. The industry spent…
The Paradox Of Personalization: Billions Of AI-Tailored Ads Creates A Measurement Mess
The dawn of digital advertising came with a seductive promise: the right ad served at the right time…
Digital Advertising Needs Guardrails For AI
The biggest AI risk in digital advertising is probably not the one most people are talking about. It’s…
Why Agentic Measurement Will Reprice The Ad Market
Every era of advertising is defined by what its reporting layer cannot see. In the 1960s, the industry…
Making Marketing More Modular: What Agentic AI Can Learn From The Shipping Container Revolution
Today’s explosion of AI service providers has everyone looking back at the dot-com bubble, revisiting the technological boom…
Brands Don’t Need Perfect Data To Use AI
There is a common refrain that AI requires high-quality data to deliver high-quality results. “Garbage in/garbage out” refers…
Brands Don’t Need Perfect Data To Use AI
There is a common refrain that AI requires high-quality data to deliver high-quality results. “Garbage in/garbage out” refers…
Stop Scaling Mediocre Ads: How AI Can Actually Elevate Performance Marketing
In a largely creative industry like advertising, performance marketing can seem a bit soulless. Algorithms, tracking and optimization…