Media Briefing: The case for and against markdown for AI bots
This week’s Media Briefing unpacks the rise of markdown as an AI optimization strategy for publishers, and why…
Brand authority and trust is becoming publishers’ newest AI asset
This week’s Media Briefing looks into the emerging vibe shift in AI search: execs are sensing that trust,…
D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing
Earlier this month, Digiday+ Research reported that advertisers are embracing AI for social media and retail media marketing.…
Will the AI and agentic media buzz will turn into actual money?
Penske Media acquires remaining assets of Vox Media including Eater, The Verge, The Dodo, Popsugar, and SB Nation. Croisette…
D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying
As AI is increasingly becoming embedded in marketing workflows, the technology is gaining more traction in specific channels…
The Skai deal brings retail and commerce advertisers into ChatGPT
OpenAI may be telling marketers to treat ChatGPT as a test channel rather than a performance one but…
Ad Tech Briefing: Agencies reposition for the agentic era
There really was only one story in ad tech last week. In case you spent the last week…
Google’s AI search is here, and publishers look elsewhere for traffic
This week’s Media Briefing will examine why Google’s latest AI search overhaul may mark the moment publishers fully…
X leans on AI and performance in a bid to win ad dollars
X is making the same pitch every other platform is making: scale plus AI equals performance. As ever,…
Why brands need to fix their processes before they build their agents
The most important AI lesson senior marketers are learning: start with the process, not the agent. Buried beneath…
How marketers are navigating agentic ad buying
Agentic ad buying isn’t coming soon; it’s already here. And it was the dominant theme at the May…
Marketers’ AI use rises, but tech skills stall
This is an excerpt from our Digiday+ Research report “The marketer’s guide to AI applications, agentic AI, AI…