Your Next Guest Is Asking ChatGPT, Not Google; Is Your Hotel in the Answer?
For twenty years, “being found” meant ranking on Google. You optimized your site, managed your listings, bid on…
The Agentic Booking Question No One Has Answered: Who Gets the Commission?
In March 2026, OpenAI made a move that barely registered outside the industry: it pulled Instant Checkout —…
Google’s now selling placement inside the AI answer — starting with IHG, by invitation only
Driving the news. On Alphabet’s second-quarter earnings call, Google said its AI-powered ad system, AI Max, is out…
HSMAI Europe launches new whitepaper on the agentic future of hospitality technology
HSMAI Europe has published a new whitepaper exploring how hospitality technology is moving from static, fragmented systems toward…
The Architecture of Truth: Why AI SEO for Hotels Is Snake Oil (and What Actually Matters)
Another day, another AI post in hospitality. I know. I know. Every week there seems to be a…
Nobody gets bypassed – Agentic commerce was supposed to route around the OTAs. Google’s partner list routes straight through them
The story that traveled through hospitality after Google I/O is a disintermediation story. Agentic AI arrives, the traveler…