Claude’s Watermark Won’t Derank You. Bad Content Will.
Dozens of people cancelled their Claude subscriptions this week over a feature that has no effect on their…
AI Visibility Numbers Are Unreliable. Measure Them Anyway.
Two things about generative engine optimization are true at the same time. The measurement underneath it is unreliable…
Your Next Guest Is Asking ChatGPT, Not Google; Is Your Hotel in the Answer?
For twenty years, “being found” meant ranking on Google. You optimized your site, managed your listings, bid on…
Agentic Commerce Is Coming. Marketers Need to Start Winning at the Discovery Layer
Most marketers are currently thinking about AI through the lens of visibility (if they’re thinking about it all).…
Generative Engine Optimization (GEO) in 2026: How to Get Your Content Cited by ChatGPT and AI Overviews
When Adobe agreed to acquire Semrush for about $1.9 billion in an all-cash deal announced on November 19,…
Generative Engine Optimization (GEO) in 2026: How to Get Your Content Cited by ChatGPT and AI Overviews
When Adobe agreed to acquire Semrush for about $1.9 billion in an all-cash deal announced on November 19,…
Not Google, Consumers Are Asking AI Before Shopping. Brands Are Scrambling
New Delhi: For years, brands fought fiercely for Google’s first page. Now, a new battle is underway. Consumers…
The Architecture of Truth: Why AI SEO for Hotels Is Snake Oil (and What Actually Matters)
Another day, another AI post in hospitality. I know. I know. Every week there seems to be a…
SEO Still Matters? Yes. Google Says So.
The Gist Google speaks.The company released formal guidance on generative AI search optimization — and confirmed SEO fundamentals…
Google Adds AI Answer Manipulation to Its Search Spam Rules
TL;DR Policy Update: On May 15, 2026, Google expanded its Search spam policy to cover attempts to manipulate…
Agentic AI: How AI Agents Are Evolving on Our Retail Websites
I want to tell you about something that’s already happening on your website, right now, that you’re probably…