A Guide to the New, Wide World of Agentic Advertising and Commerce Protocols
Over the last year and a half, the reasoning models of the world’s leading AI labs have grown…
Google Challenges Amazon With New Native Checkout, Rolls Out AI Ad ‘Explainers’
Google is standing up infrastructure that lets consumers shop from countless merchants without leaving its properties, whether they’re…
PubMatic’s Agentic AI Is Going Beyond Direct Deals
The days of agentic ad tech being only for direct ad buys are coming to an end. PubMatic…