AI Agents Are Giving Publishers A New Way To Monetize Their Data
End-to-end agentic ad campaigns are no longer hypothetical; they’re in market. For publishers that have struggled to activate…
These AI Agents Want To Handle All The Annoying Parts Of Media Buying
It’s the great irony of programmatic. The bidding is automated down to the millisecond, but the day-to-day work…
PubMatic’s Agentic AI Is Going Beyond Direct Deals
The days of agentic ad tech being only for direct ad buys are coming to an end. PubMatic…