Book Publishers Sue Google Over AI Training
A coalition of major book publishers and authors has filed a class action lawsuit against Google, alleging that…
Claude’s Super Bowl Campaign Mocking AI Ads Wins Cannes Lions Film Grand Prix
AI platform Claude’s Super Bowl LX campaign that mocked AI advertising has won the Film Grand Prix at…
A Guide to the New, Wide World of Agentic Advertising and Commerce Protocols
Over the last year and a half, the reasoning models of the world’s leading AI labs have grown…
Google Challenges Amazon With New Native Checkout, Rolls Out AI Ad ‘Explainers’
Google is standing up infrastructure that lets consumers shop from countless merchants without leaving its properties, whether they’re…
Creative License: How Adobe Helps Brands Stay Creative in the Age of AI
The promise of personalization has been in marketing conversations for years. What changes now is the infrastructure to…
OpenAI Aggressively Expands Ads Pilot to More Countries
ChatGPT maker OpenAI said May 7 it will expand its ads pilot to the U.K., Japan, South Korea,…
Anthropic Debuts Claude Design for Building Marketing Assets, Decks, and UIs
Anthropic Labs, the team dedicated to incubating and testing experimental AI products like within Anthropic, today unveiled Claude…
Google is Migrating Dynamic Search Ads to AI Max
Google is porting its Dynamic Search Ads (DSA) system, which automatically generates Search ads based on the content…