Agentic AI Is A Shiny New Object, But Supply-Path Optimization Is A Reality Check
Andrea Kwiatek is speaking at AdExchanger’s Programmatic IO conference in New York City on September 28–29. If you…
PubMatic’s Agentic AI Is Going Beyond Direct Deals
The days of agentic ad tech being only for direct ad buys are coming to an end. PubMatic…