Agentic AI Is A Shiny New Object, But Supply-Path Optimization Is A Reality Check
Andrea Kwiatek is speaking at AdExchanger’s Programmatic IO conference in New York City on September 28–29. If you…
Agentic Advertising Isn’t Reducing Intermediaries. It’s Rebuilding Them
As agentic advertising gains momentum, publishers now face a familiar quandary in a new form. The promise of…