How creators are optimizing for AI search and discoverability
Creators have spent years optimizing for social media algorithms. Now, they’re facing another digital hurdle in discoverability: AI…
CMOs are struggling to link AI visibility with sales
AI visibility isn’t the only zero-click concern keeping marketers up at night. Now that tools like Scrunch and…
Media buyers are skeptical of specialised AI markdown ads
Publishers have begun offering ad inventory specifically designed to be seen by AI agents. With clients desperate to…
WPP forecasts AI search to become fastest growing ad channel
ChatGPT has been running ads for less than six months, but it’s fueling a category expected to capture…
Google’s AI opt-out leaves publishers with a difficult choice
Publishers have finally won the right to keep their articles out of Google’s AI search results. The harder…
Google’s commerce push deepens the battle over agentic shopping
If Google’s latest commerce announcements signal anything, it’s that the tech platform wants to own the shopper journey…
The Economist braces for two internets: one for humans and one for AI agents
The Economist is testing new ways of structuring content to be read solely by agents as AI engines…
Google’s AI Max has pushed up search budgets – and costs
In the 12 months since Google debuted AI Max for Search, brands have increased their search budgets and…
Marketers question AI visibility tools over inconsistent results
The latest industry phrase keeping marketers awake at night is AI visibility. The so-called zero-click reality has ushered…
Mondelez seeks global lead for agentic commerce
Agentic commerce has moved from hype to reality — at least that’s the bet Mondelez seems to be…
Marketers shrug off the Google AI Max inevitable migration
The days of marketers manually managing their Google search campaigns seem numbered as the industry barrels toward automation…