Sony Pictures Networks India (SPNI) has partnered with Google Gemini for the upcoming season of Kaun Banega Crorepati (KBC), integrating the AI assistant into the show’s ecosystem across Sony Entertainment Television and Sony LIV as an interactive knowledge companion for viewers.<\/p>\n
The collaboration goes beyond brand association. Gemini will be woven into the show’s content pipeline guiding aspirants through registration and helping them prepare their general knowledge ahead of the season. On the Google Gemini app, users can already access step-by-step registration guidance, with interactive GK challenges for households set to roll out soon.<\/p>\n
Nachiket Pantvaidya, chief content officer, SPNI, said knowledge has always been at the show’s core: “Through our collaboration with Google Gemini, we are bringing together the legacy of KBC with the power of Google Gemini’s Artificial Intelligence for households across India. This collaboration adds a new layer of innovation within the content of the show and creates newer ways for audiences to engage with the show.”<\/p>\n
Kanika Kalra, director, marketing, Google India, said, “We are thrilled to collaborate with Sony Pictures Networks India to bring Google Gemini’s generative AI capabilities into this iconic journey. We hope to serve as an interactive knowledge companion for millions of households, giving viewers and aspirants an engaging, intuitive way to explore new topics, expand their preparation, and satisfy their quest for learning.”<\/p>\n","protected":false},"excerpt":{"rendered":"Sony Pictures Networks India (SPNI) has partnered with Google Gemini for the upcoming season of Kaun Banega Crorepati…\n","protected":false},"author":2,"featured_media":101020,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[2408,132,1430,52566,52567],"class_list":["post-101019","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google","tag-gemini","tag-google","tag-google-gemini","tag-kbc","tag-spni"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/101019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=101019"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/101019\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/101020"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=101019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=101019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=101019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}