{"id":102779,"date":"2026-07-11T18:07:11","date_gmt":"2026-07-11T18:07:11","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/102779\/"},"modified":"2026-07-11T18:07:11","modified_gmt":"2026-07-11T18:07:11","slug":"meta-pulls-plug-on-controversial-ai-access-to-photos-on-public-instagram-pages-after-backlash","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/102779\/","title":{"rendered":"Meta pulls plug on controversial AI access to photos on public Instagram pages after backlash"},"content":{"rendered":"\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><a href=\"https:\/\/www.independent.co.uk\/topic\/meta\" data-ylk=\"slk:Meta;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Meta&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Meta<\/a> has swiftly withdrawn a controversial <a href=\"https:\/\/www.independent.co.uk\/topic\/ai\" data-ylk=\"slk:AI;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;AI&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">AI<\/a> image generation feature, Muse Image, just days after its launch, following widespread criticism over its use of public Instagram accounts as fodder for AI-generated visuals.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The move on Friday came less than a week after the parent company of Instagram and Facebook rolled out the tool, its first image-generation model available through the company&#8217;s artificial intelligence assistant, Meta AI.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Unlike other AI apps that create images based on user suggestions, Muse Image automatically made <a href=\"https:\/\/www.independent.co.uk\/topic\/photos\" data-ylk=\"slk:photos;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;photos&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">photos<\/a> posted on all public Instagram accounts usable by the AI tool as a reference when creating new images.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">This sparked immediate privacy concerns.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">&#8220;Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way,&#8221; Meta said in a statement. &#8220;We&#8217;ve heard the feedback that this feature missed the mark, so it&#8217;s no longer available.&#8221;  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The feature&#8217;s rollout led to a flurry of social media posts flagging privacy concerns and instructing Instagram users how to opt out.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Hollywood also quickly raised concerns, with the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) urging its members to change Instagram settings to protect their likeness.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">In a statement on X, SAG-AFTRA applauded Meta&#8217;s decision to shut off the feature.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">&#8220;With the dangers of nonconsensual digital replicas well known to all, a feature that encouraged that behavior is unwise,&#8221; the union said. &#8220;We appreciate its discontinuance. It is the right thing to do.&#8221;  <\/p>\n","protected":false},"excerpt":{"rendered":"Meta has swiftly withdrawn a controversial AI image generation feature, Muse Image, just days after its launch, following&hellip;\n","protected":false},"author":2,"featured_media":102780,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[24,25,8162,53358,1122,51253,16910,53359],"class_list":["post-102779","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai","tag-ai","tag-artificial-intelligence","tag-image-generation","tag-instagram-accounts","tag-meta","tag-muse-image","tag-privacy-concerns","tag-public-content"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/102779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=102779"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/102779\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/102780"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=102779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=102779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=102779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}