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When investors think about Meta Platforms Inc.’s AI ambitions, they usually think about chatbots, image generators and competing with OpenAI and Google. But Meta’s most important AI customer might not be consumers. It might be Meta itself. <\/p>\n
While the company continues rolling out consumer-facing AI products\u2014including the recently introduced Muse Image and upcoming Muse Video models\u2014Meta has also been quietly embedding artificial intelligence throughout its own operations, particularly inside its engineering organization. <\/p>\n
Don’t Miss: <\/p>\n
Meta Is Using AI To Build Meta <\/p>\n
Meta’s internal AI push extends well beyond public-facing products. <\/p>\n
According to reports, the company has set ambitious internal goals for AI-assisted software development, encouraging engineers to adopt coding tools such as DevMate, Metamate and Google’s Gemini. Some engineering teams have targets for AI to assist with the majority of their code changes, while Meta has also pushed broader adoption of AI tools across its technical workforce. <\/p>\n
Separately, Meta has been consolidating many of its workplace AI capabilities into Metamate, its primary internal enterprise AI assistant. The company has said it wants Metamate to become the starting point for a wide range of employee tasks\u2014from conducting research and prototyping new features to preparing presentations and coordinating work across teams. <\/p>\n
Trending: Avoid the #1 Investing Mistake: How Your ‘Safe’ Holdings Could Be Costing You Big Time<\/a> <\/p>\n Why Investors Should Care <\/p>\n The strategy highlights a different way to think about AI returns. Rather than measuring success solely by chatbot users or subscriptions, investors may also want to consider how artificial intelligence improves Meta’s own productivity. <\/p>\n Engineering talent represents one of the company’s largest operating expenses. If AI helps developers write code faster, automate routine tasks or shorten product development cycles, Meta could improve the return on one of its biggest investments without adding new revenue streams. <\/p>\n That’s a different kind of AI payoff\u2014one driven by operating leverage rather than direct monetization. <\/p>\n See Also: Skip the Regrets: The Essential Retirement Tips Experts Wish Everyone Knew Earlier.<\/a> <\/p>\n Investment Takeaway <\/p>\n Story Continues <\/p>\n Meta’s consumer AI products will continue to attract headlines, and Muse Image is the latest example of the company’s push to expand AI across Facebook, Instagram, WhatsApp and its Meta AI assistant. <\/p>\n But the company’s internal AI strategy may prove just as significant. <\/p>\n By integrating tools like DevMate and Metamate into everyday engineering and workplace workflows, Meta is betting that AI won’t just build better products\u2014it will help build a more productive Meta. For long-term investors, that could make the company itself one of the biggest beneficiaries of its own AI revolution. <\/p>\n Image by Tada Images via Shutterstock <\/p>\n Read Next: Think you’re saving enough for your kids? You might be dangerously off \u2014 see why<\/a> <\/p>\n Building Wealth Across More Than Just the Market <\/p>\n Building a resilient portfolio means thinking beyond a single asset or market trend. Economic cycles shift, sectors rise and fall, and no one investment performs well in every environment. That’s why many investors look to diversify with platforms that provide access to real estate, fixed-income opportunities, precious metals, and even self-directed retirement accounts. By spreading exposure across multiple asset classes, it becomes easier to manage risk, capture steady returns, and create long-term wealth that isn’t tied to the fortunes of just one company or industry. <\/p>\n Arrived <\/p>\n Backed by Jeff Bezos, Arrived Homes makes real estate investing accessible with a low barrier to entry. Investors can buy fractional shares of single-family rentals and vacation homes starting with as little as $100<\/a>. This allows everyday investors to diversify into real estate, collect rental income, and build long-term wealth without needing to manage properties directly. <\/p>\n FarmTogether <\/p>\n Farmland has historically held its value through market volatility and delivered returns uncorrelated to stocks and bonds. For accredited investors, FarmTogether offers direct access to high-quality U.S. farmland starting at $15,000<\/a> \u2014 fully managed, with no landlord headaches. <\/p>\n Immersed <\/p>\n Immersed is building technology for the future of work through spatial computing.<\/a> Known for its AR\/VR productivity platform that enables users to work across multiple virtual screens, the company has grown to more than 1.5 million users worldwide. Immersed is also developing Visor, a lightweight headset designed specifically for professional productivity, positioning the company at the intersection of remote work, extended reality (XR), and next-generation computing. <\/p>\n Fundrise <\/p>\n Private real estate and private credit can add income and stability to a stock-heavy portfolio. Fundrise offers access to diversified private real estate<\/a> and credit strategies through an easy-to-use platform, with professionally managed portfolios designed to generate passive income and long-term growth. <\/p>\n Realberry <\/p>\n Institutional-quality real estate has traditionally been difficult for individual investors to access. Realberry gives accredited investors direct access to private real estate opportunities <\/a>backed by a team with 35 years of experience, $3.4 billion in assets under management, and $481 million in cumulative distributions paid to investors as of Q4 2025, according to the company. With a portfolio spanning 13 million square feet across seven U.S. states, Realberry focuses on acquiring, developing, and managing real estate with an emphasis on long-term value creation while its principals often invest alongside clients to help align interests. <\/p>\n Mode Mobile <\/p>\n Mode Mobile is changing the way people interact with their phones by letting users earn money from the same apps and activities they already use every day.<\/a> Instead of platforms keeping all the advertising revenue, Mode Mobile shares a portion back with users who engage with content, play games, and scroll on their devices. Named one of Deloitte’s fastest-growing software companies in North America, the company has built a large beta user base and is scaling a model that turns everyday smartphone usage into a potential income stream.\u00a0 <\/p>\n EquityMultiple\u00a0 <\/p>\n For accredited investors looking beyond stocks and bonds, EquityMultiple provides access to vetted commercial real estate deals starting at $5,000<\/a>,<\/a> with only ~5% of opportunities passing their due diligence process. <\/p>\n \u00a9 2026 Benzinga.com. Benzinga does not provide investment advice. All rights reserved. <\/p>\n","protected":false},"excerpt":{"rendered":"Benzinga and Yahoo Finance LLC may earn commission or revenue on some items through the links below. 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