{"id":103788,"date":"2026-07-13T08:26:12","date_gmt":"2026-07-13T08:26:12","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/103788\/"},"modified":"2026-07-13T08:26:12","modified_gmt":"2026-07-13T08:26:12","slug":"microsoft-ceo-satya-nadella-says-businesses-pay-for-intelligence-twice-warns-ai-can-cost-companies-pro","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/103788\/","title":{"rendered":"Microsoft CEO Satya Nadella Says Businesses &#8216;Pay for Intelligence Twice,&#8217; Warns AI Can Cost Companies Pro"},"content":{"rendered":"<p>The Reverse Information Paradox<\/p>\n<p class=\"block core-block\">In an article titled \u2018The Reverse Information Paradox\u2019 posted on X, Nadella drew on economist Kenneth Arrow\u2018s Information Paradox, saying AI has flipped the traditional relationship between buyers and sellers of information.<\/p>\n<p class=\"block core-block\">\u201cYou essentially pay for intelligence twice, once with money, and again with something even more valuable: the proprietary knowledge you must reveal to make that intelligence useful,\u201d he added.<\/p>\n<p>Calls For Greater Enterprise Control<\/p>\n<p class=\"block core-block\">Nadella said protecting enterprise knowledge requires more than safeguarding data because AI models also learn from prompts, workflows, evaluations, and the corrections users make over time. <\/p>\n<p class=\"block core-block\">He added that those interactions gradually become institutional know-how that competitors cannot easily replicate.<\/p>\n<p class=\"block core-block\">\u201cIn consuming intelligence, you are creating intelligence. And what you create should belong to you,\u201d Nadella said.<\/p>\n<p class=\"block core-block\">He added that companies should be able to use AI without transferring the knowledge that makes them unique to model providers.<\/p>\n<p class=\"block core-block\">Microsoft holds a roughly 27% stake in OpenAI and has integrated the startup\u2019s models into products including Azure AI, Microsoft 365 Copilot and GitHub Copilot.<\/p>\n<p class=\"block core-block\">In June, the Microsoft CEO said the <a href=\"https:\/\/www.benzinga.com\/markets\/tech\/26\/06\/53185845\/microsoft-satya-nadella-warning-ai-frontier-models\" target=\"_blank\" rel=\"nofollow noopener\">AI future dominated by a handful of models<\/a> could concentrate economic value and weaken businesses\u2019 competitive advantages, calling instead for a broader AI ecosystem.<\/p>\n<p>The Essay Draws Attention<\/p>\n<p class=\"block core-block\">Microsoft AI executive Nicolas Bustamante expanded on Nadella\u2019s thesis, saying enterprises are increasingly accumulating learning, not just data. <\/p>\n<p class=\"block core-block\">He said organizations will increasingly focus on owning the intelligence created through those interactions rather than allowing it to become part of someone else\u2019s learning loop.<\/p>\n<p class=\"block core-block\">Benzinga edge rankings indicate <a href=\"https:\/\/www.benzinga.com\/quote\/MSFT\" target=\"_blank\" rel=\"nofollow noopener\">MSFT<\/a> has a Momentum score in the 12th percentile and a Growth score in the 54th percentile. <\/p>\n<p class=\"block core-block\">Disclaimer:\u00a0This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.<\/p>\n<p class=\"block core-block\">Photo courtesy: Shutterstock<\/p>\n","protected":false},"excerpt":{"rendered":"The Reverse Information Paradox In an article titled \u2018The Reverse Information Paradox\u2019 posted on X, Nadella drew on&hellip;\n","protected":false},"author":2,"featured_media":103789,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[420,7829,8374,5896,5892,320,7828,5891,7706,5899,17956,7779,46288],"class_list":["post-103788","post","type-post","status-publish","format-standard","has-post-thumbnail","category-microsoft","tag-azure","tag-azure-ai","tag-category-equities","tag-category-tech","tag-cms-wordpress","tag-microsoft","tag-microsoft-ai","tag-pageisbzpro-bz","tag-symbol-amzn","tag-symbol-msft","tag-symbol-pltr","tag-tag-artificial-intelligence","tag-tag-technology"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/103788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=103788"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/103788\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/103789"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=103788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=103788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=103788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}