Claude users in India have long sought<\/a> rupee-denominated subscriptions, with dollar pricing and currency conversion adding friction to accessing the service. The move is particularly significant, as India accounts for 5.8% of global Claude usage<\/a>, making it the service’s second-largest market after the U.S., according to Anthropic. <\/p>\n On Claude’s website in India, Anthropic is listing Claude Pro at \u20b92,000 (about $21) a month when billed annually, compared with $17 a month in the U.S. Claude Max starts at \u20b911,999 (around $125) a month in India, versus $100 in the U.S., while Team plans start at \u20b92,399 (around $25) per seat a month, compared with $20 in the U.S. The India prices include local taxes. Moreover, prices on Claude’s mobile apps vary slightly from those listed on its website. <\/p>\n The Indian rupee pricing comes amid Anthropic’s growing focus on India. The Claude maker opened an office in Bengaluru in February, after announcing<\/a> the move in October, and in January appointed former Microsoft India managing director<\/a> Irina Ghose to lead its business in the country. Anthropic has also partnered with Indian IT services giants Infosys<\/a> and Tata Consultancy Services<\/a> in recent months as it looks to scale enterprise AI deployments. <\/p>\n That expansion faced a setback in June when Anthropic abruptly suspended access<\/a> to its Fable 5 and Mythos 5 models for non-U.S. entities, prompting some Indian developers and startup founders to consider alternatives to American AI models. The restriction on Fable 5 has since been lifted<\/a>, though access to Mythos 5 remains limited. <\/p>\n India has become an increasingly important market for AI companies, driven by its large base of developers and technology workers. However, converting widespread usage into paid subscriptions remains a challenge in the price-sensitive market. <\/p>\n Anthropic did not respond to a request for comment on the Indian rupee pricing rollout. <\/p>\n","protected":false},"excerpt":{"rendered":"Anthropic has started localizing Claude’s pricing in India, its biggest market outside the U.S., as global AI companies…\n","protected":false},"author":2,"featured_media":104788,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[53,182,9395,1415,54314,26856,54315],"class_list":["post-104787","post","type-post","status-publish","format-standard","has-post-thumbnail","category-anthropic","tag-anthropic","tag-claude","tag-claude-pro","tag-india","tag-indian-rupee","tag-microsoft-india","tag-unified-payments-interface"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/104787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=104787"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/104787\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/104788"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=104787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=104787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=104787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/a> Claude’s India Rupee pricing.Image Credits:Anthropic \/ TechCrunch <\/p>\n