Product listings in AWS Marketplace gained new AI-based features last month in anticipation of continued growth in the use of enterprise agents.<\/p>\n
Amazon Web Services Inc. unveiled<\/a> AI-assisted product listings in Product Assistant chat, a feature that helps independent software vendors and consulting partners develop comprehensive product listings for AWS Marketplace using existing digital assets. The use of AI will help AWS partners optimize listings and reduce time-consuming manual data entry, according to Matt Yanchyshyn<\/a> (pictured), vice president of Marketplace and partner services at AWS.<\/p>\n \u201cPartners really want to not only draw eyeballs to their listings on the Marketplace so they can convert them and make those sales, but they want to optimize it for SEO,\u201d Yanchyshyn said. \u201cAnd where it\u2019s getting really interesting is that buyers are not just human anymore. People are using agents to do research and we\u2019re getting pretty close to a world where agents are starting to make purchases.\u201d<\/p>\n Yanchyshyn spoke with theCUBE\u2019s Gemma Allen<\/a> during an interview for the AWS Marketplace Series<\/a> on theCUBE, SiliconANGLE Media\u2019s livestreaming studio. They discussed how expanding agentic deployment is reshaping how major companies are building and scaling AI in production. (* Disclosure below.)<\/p>\n Rising interest in enterprise agents<\/p>\n AWS has been adding new features<\/a> to the Marketplace in anticipation of a larger role for AI agents. At the AWS Summit last year, the company launched an AI agents and tools category, according to Yanchyshyn.<\/p>\n \u201cAt the time, we thought we were going to have 50 partners, and we ended up having 900 launch partners,\u201d he told theCUBE. \u201cToday, I think it\u2019s over 3,400. That just speaks to the growth of that category in under a year.\u201d<\/p>\n Agentic AI is now the fastest-growing<\/a> category in AWS Marketplace history, Yanchyshyn added. This led him to publish a new book<\/a> in April, \u201cBuild Strong Data Foundations for Agentic Analytics and Intelligent Agents,\u201d which brought together data and leaders from companies such as Bank of America and Mercedes-Benz AG to share how they\u2019re building and scaling agentic AI<\/a> in production.<\/p>\n \u201cI get asked all the time, \u2018Matt, how are you doing it for your own services like Marketplace?\u2019\u201d Yanchyshyn said. \u201cAnd it was great to hear these stories from all these big customers about how they\u2019re using AWS with data security and data services in general alongside the AI services to realize their outcomes.\u201d<\/p>\n Here\u2019s the complete video interview, part of SiliconANGLE\u2019s and theCUBE\u2019s coverage of the AWS Marketplace Series<\/a>:<\/p>\n (* Disclosure: TheCUBE is a paid media partner for the AWS Marketplace Series. Neither AWS, the sponsor of theCUBE\u2019s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)<\/p>\n Photo: SiliconANGLE<\/p>\n Support our mission to keep content open and free by engaging with theCUBE community. Join theCUBE\u2019s Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities.<\/p>\n 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more About SiliconANGLE Media<\/p>\n SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE<\/a>, theCUBE Network<\/a>, theCUBE Research<\/a>, CUBE365<\/a>, theCUBE AI<\/a> and theCUBE SuperStudios \u2014 with flagship locations in Silicon Valley and the New York Stock Exchange \u2014 SiliconANGLE Media operates at the intersection of media, technology and AI.<\/p>\n Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.<\/p>\n","protected":false},"excerpt":{"rendered":"Product listings in AWS Marketplace gained new AI-based features last month in anticipation of continued growth in the…\n","protected":false},"author":2,"featured_media":107403,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[405,7537,55575,1209,396],"class_list":["post-107402","post","type-post","status-publish","format-standard","has-post-thumbnail","category-agentic-ai","tag-ai-agents","tag-artificial-intelligence-agents","tag-aws-adds-ai-assisted-product-listing-service-to-its-marketplace-portfolio","tag-mark-albertson","tag-siliconangle"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/107402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=107402"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/107402\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/107403"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=107402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=107402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=107402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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