{"id":108471,"date":"2026-07-16T17:08:12","date_gmt":"2026-07-16T17:08:12","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/108471\/"},"modified":"2026-07-16T17:08:12","modified_gmt":"2026-07-16T17:08:12","slug":"roblox-will-let-people-use-ai-to-make-games-on-their-phone","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/108471\/","title":{"rendered":"Roblox will let people use AI to make games on their phone"},"content":{"rendered":"

Roblox is about to let people make games with AI right inside its mobile app, which could make a platform that\u2019s already filled with content of questionable quality feel even more overloaded. The company has embraced AI with open arms, including a preview of an ambitious take on AI world models<\/a> similar to Google\u2019s Project Genie<\/a>, an AI foundation model<\/a> that developers can use to generate 3D game assets, and an AI assistant chatbot that can help developers<\/a> while they\u2019re building games. The tools announced today will make using AI for Roblox game development far more accessible, though the company is starting small at first.<\/p>\n

The new feature is called Build, which \u201cbrings mobile-first AI creation to Roblox, allowing anyone to turn text prompts into a basic game directly within the Roblox mobile app,\u201d according to a blog post<\/a>. Build handles \u201cgameplay mechanics, environment, characters, visual style, sound, and more,\u201d and it\u2019s powered by both Roblox\u2019s own AI models and open source models.<\/p>\n

Roblox is positioning Build as something that allows \u201crapid exploration and refinement of ideas,\u201d but it\u2019s easy to imagine that people might start churning out games because of how much the AI tools will lower the barrier to entry. However, the company claims that games made with Build will be ranked by the same retention-based criteria<\/a> as other Roblox experiences, so games that aren\u2019t played theoretically won\u2019t get picked up by Roblox\u2019s discovery systems.<\/p>\n

\u201cOur discovery systems are designed to highlight games with long-term retention, which doesn\u2019t include AI slop,\u201d Roblox says. \u201cThe quality of games on the homepage isn\u2019t changing: If no one plays it\u2014no one can find it.\u201d<\/p>\n

Initially, Build will be available starting July 28th in public alpha to users in New Zealand who are at least nine years old and have verified their ages. Published games will be playable globally by users 16 and older. A \u201cbase-level\u201d version of Build will be available at no cost, though there will be \u201cadditional paid options for power users.\u201d Roblox doesn\u2019t have specifics to share about those paid options right now, and the company will share more \u201cas we continue to roll out to more regions in the coming months,\u201d spokesperson Juliet Chaitin-Lefcourt tells The Verge.<\/p>\n

Roblox is also working on new AI agents to help developers that will be available in both Build and Studio, including a playtesting agent, an analytics agent, and an agent that can run experiments to help improve engagement, retention, and monetization. These will ship over the \u201ccoming months.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Roblox is about to let people make games with AI right inside its mobile app, which could make…\n","protected":false},"author":2,"featured_media":108472,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[24,25,954,2005,66],"class_list":["post-108471","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai","tag-ai","tag-artificial-intelligence","tag-entertainment","tag-gaming","tag-news"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/108471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=108471"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/108471\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/108472"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=108471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=108471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=108471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}