{"id":110926,"date":"2026-07-19T09:02:34","date_gmt":"2026-07-19T09:02:34","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/110926\/"},"modified":"2026-07-19T09:02:34","modified_gmt":"2026-07-19T09:02:34","slug":"you-can-now-design-your-next-bmw-using-chatgpt-ai","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/110926\/","title":{"rendered":"You can now design your next BMW using ChatGPT AI"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/07\/001-BMW-ChatGPT-AI-Configurator.jpg\" alt=\"Using ChatGPT should allow future BMW owners to simply describe their next car, rather than clicking through options\" class=\"wp-image-1415647\"  \/><\/p>\n<p class=\"wp-block-paragraph\">Spending hours building your dream car in an online configurator is a guilty pleasure for many enthusiasts.<\/p>\n<p class=\"wp-block-paragraph\">However, the endless <a href=\"https:\/\/www.motoringresearch.com\/car-news\/2026-bmw-m2-xdrive-first-look\/\" rel=\"nofollow noopener\" target=\"_blank\">array of colour options<\/a>, powertrain configurations and accessory packages can be intimidating for those just simply wanting to find their next car.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">To solve this, BMW has launched a special plugin for OpenAI\u2019s ChatGPT system, designed to allow generative artificial intelligence to help craft <a href=\"https:\/\/www.motoringresearch.com\/car-news\/2026-bmw-i3-50-xdrive-first-edition\/\" rel=\"nofollow noopener\" target=\"_blank\">the ideal specification<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">BMW wants users to simply explain to ChatGPT what they are looking for, using either text or speech, with <a href=\"https:\/\/www.motoringresearch.com\/car-news\/cargurus-discover-ai-shopping-tool\/\" rel=\"nofollow noopener\" target=\"_blank\">the AI system<\/a> then working through the options to craft a perfect car.<\/p>\n<p>Utilising AI power to find your next BMW<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/07\/002-BMW-ChatGPT-AI-Configurator.jpg\" alt=\"BMW ChatGPT AI Configurator\" class=\"wp-image-1415648\"  \/><\/p>\n<p class=\"wp-block-paragraph\">Using ChatGPT to design a new BMW begins with buyers describing what they are looking for, which could be <a href=\"https:\/\/www.motoringresearch.com\/car-reviews\/bmw-ix3-2026-review\/\" rel=\"nofollow noopener\" target=\"_blank\">as simple as saying<\/a> they want \u201ca white SUV with electric power\u201d.<\/p>\n<p class=\"wp-block-paragraph\">The AI system will then scour the BMW model range, identifying the relevant models and engine options, along with <a href=\"https:\/\/www.motoringresearch.com\/car-news\/bmw-bathurst-12-hour-art-car\/\" rel=\"nofollow noopener\" target=\"_blank\">the colour choices<\/a> on offer.<\/p>\n<p class=\"wp-block-paragraph\">Users can then continue to refine their needs through a conversation with ChatGPT, narrowing down the factors that will matter most to them from the <a href=\"https:\/\/www.motoringresearch.com\/car-reviews\/bmw-m3-cs-touring-2025-review\/\" rel=\"nofollow noopener\" target=\"_blank\">lineup of potential vehicles<\/a>.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">This means there is no need to crawl through an endless list of options, with ChatGPT able to pick out the features most likely to meet the brief set.<\/p>\n<p>Traditional configuration still remains<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/07\/003-BMW-ChatGPT-AI-Configurator.jpg\" alt=\"BMW ChatGPT AI Configurator\" class=\"wp-image-1415649\"  \/><\/p>\n<p class=\"wp-block-paragraph\">For those with the most complex questions or needs, ChatGPT can search the internet to find answers that may not be held within the BMW database.<\/p>\n<p class=\"wp-block-paragraph\">Once ChatGPT has helped <a href=\"https:\/\/www.motoringresearch.com\/car-reviews\/bmw-i7-2025-review\/\" rel=\"nofollow noopener\" target=\"_blank\">refine the ideal model<\/a>, complete with the desired options and specification, it can then open the BMW Configurator to display more information about the ideal car.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">It can also work to find vehicles in BMW dealership stock that meet the same requirements.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The BMW assistant can be found on both the mobile and desktop versions of ChatGPT, with logged-in users being able to search through the range of available plugins.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Notably, for those who enjoy the art of <a href=\"https:\/\/www.motoringresearch.com\/america-news\/2027-bmw-m3-cs-handschalter-launch\/\" rel=\"nofollow noopener\" target=\"_blank\">building their perfect BMW<\/a>, even down to the most outlandish Individual paint colours, the traditional online configurator still remains open for business.<\/p>\n<p class=\"wp-block-paragraph\">ALSO READ: <\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.motoringresearch.com\/used-cars\/new-ai-tool-used-car-blind-spot\/\" rel=\"nofollow noopener\" target=\"_blank\">New AI tool aims to overcome used car \u2018ownership blind spot\u2019<\/a><\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.motoringresearch.com\/car-news\/aston-martin-dreadnought-call-of-duty\/\" rel=\"nofollow noopener\" target=\"_blank\">Aston Martin Dreadnought makes digital debut in Call of Duty<\/a><\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.motoringresearch.com\/car-news\/fiat-500e-electric-car-grant\/\" rel=\"nofollow noopener\" target=\"_blank\">Fiat 500e now eligible for Electric Car Grant: prices from \u00a317,245<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Spending hours building your dream car in an online configurator is a guilty pleasure for many enthusiasts. However,&hellip;\n","protected":false},"author":2,"featured_media":110927,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[56672,57064,580,157],"class_list":["post-110926","post","type-post","status-publish","format-standard","has-post-thumbnail","category-openai","tag-bmw","tag-car-buying","tag-chatgpt","tag-openai"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/110926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=110926"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/110926\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/110927"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=110926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=110926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=110926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}