{"id":11195,"date":"2026-04-21T22:41:08","date_gmt":"2026-04-21T22:41:08","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/11195\/"},"modified":"2026-04-21T22:41:08","modified_gmt":"2026-04-21T22:41:08","slug":"wiredco-joins-openais-chatgpt-ads-pilot-in-australia","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/11195\/","title":{"rendered":"WiredCo Joins OpenAI\u00b4s ChatGPT Ads Pilot in Australia \u00a0\u00a0"},"content":{"rendered":"

Award-winning brandformance agency WiredCo has joined OpenAI\u2019s pilot for ChatGPT Ads in\u00a0 Australia, with clients Boost Mobile and THE ICONIC among the first brands in Australia to join the\u00a0 program.\u00a0<\/p>\n

The move signals a shift in how brands show up at the moment that actually matters: when\u00a0 consumers are actively asking, comparing and deciding.\u00a0\u00a0<\/p>\n

Founder & CEO at WiredCo, Ange Hampton said:\u00a0<\/p>\n

\u201cThis is one of the most exciting pilots we\u2019ve been part of. It\u2019s a completely new channel and a\u00a0 completely different way of thinking about advertising \u2014 and we\u2019re all in.\u00a0<\/p>\n

But we\u2019re not here pretending this is a silver bullet overnight. The real value is helping our clients get\u00a0 a seat at the table to learn how this new format evolves in Australia\u00a0<\/p>\n

ChatGPT is rapidly becoming a discovery and recommendation engine for consumers. And, with millions of Australians now using the platform each month, behaviour is moving fast from \u201csearch\u00a0 and click\u201d to \u201cask and trust.\u201d\u00a0\u00a0<\/p>\n

And unlike traditional search, where intent is often pre-determined, ChatGPT sits earlier in the journey\u00a0 \u2014 at the point where consumers are still forming opinions. That\u2019s where WiredCo sees the\u00a0 opportunity.\u00a0<\/p>\n

\u201cThis new ad channel taps consumers right in the messy middle, where decisions are actually made,\u00a0 whilst not ignoring the potential the platform has from an awareness and conversion point of view,\u201d\u00a0 added Ange.\u00a0\u00a0<\/p>\n

The agency is developing conversational ad content aligned within OpenAI\u2019s formats, designed to\u00a0 sit natively within ChatGPT\u2019s interface \u2014 useful, relevant and context-aware, with the goal being\u00a0 contribution over interruption.\u00a0<\/p>\n

The pilot also marks a shift in how paid media is structured.\u00a0<\/p>\n

AI Expert and Paid Media Manager at WiredCo, Sidharth Jayakrishnan said:\u00a0<\/p>\n

\u201cThe way we structure ChatGPT campaigns is fundamentally different to any other channel. It\u2019s less\u00a0 about funnel stages or keyword buckets, and much more about intent and prompt categorisation.\u00a0<\/p>\n

We\u2019re mapping campaigns to the kinds of questions people actually ask \u2014 a far more human way\u00a0 of planning media.\u201d\u00a0<\/p>\n

Early feedback from WiredCo suggests the platform is already highly usable for its infancy, with\u00a0 features like bulk upload enabling faster campaign builds at scale.\u00a0<\/p>\n

\u201cBeyond execution, we\u2019re working alongside our clients to define a new, locally-aware strategy for\u00a0 AI-native advertising. This pilot isn\u2019t just about media buying, it\u2019s about helping our clients be the first\u00a0 to learn how to succeed in a novel category.\u201d Added Ange.\u00a0<\/p>\n

As AI systems increasingly prioritise credible, third-party information and contextual relevance,\u00a0 brands that understand how to operate in these environments early will have a disproportionate\u00a0 advantage.\u00a0<\/p>\n

WiredCo. \u2014 an AdNews Employer of the Year, B&T Independent Agency of the Year, and Campaign\u00a0 Asia Agency of the Year \u2014 is one of Australia\u2019s most awarded independent brandformance\u00a0 businesses.\u00a0<\/p>\n

The agency works with some of Australia\u2019s most loved brands including Boost Mobile, THE ICONIC,\u00a0 Mutti, Peters Ice Cream, Pizza Hut, Red Bull, and Indeed, all wrapped up in a people-first culture.\u00a0<\/p>\n

Check out WiredCo.: Website, LinkedIn, Instagram, TikTok.\u00a0<\/p>\n

\"\"WiredCo owners<\/p>\n","protected":false},"excerpt":{"rendered":"Award-winning brandformance agency WiredCo has joined OpenAI\u2019s pilot for ChatGPT Ads in\u00a0 Australia, with clients Boost Mobile and…\n","protected":false},"author":2,"featured_media":11196,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1291,9087,1293,580,157,9088,9089,9090],"class_list":{"0":"post-11195","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-openai","8":"tag-agency","9":"tag-australia","10":"tag-brands","11":"tag-chatgpt","12":"tag-openai","13":"tag-openais","14":"tag-pilot","15":"tag-wiredco"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/11195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=11195"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/11195\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/11196"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=11195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=11195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=11195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}