{"id":117002,"date":"2026-07-23T21:00:13","date_gmt":"2026-07-23T21:00:13","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/117002\/"},"modified":"2026-07-23T21:00:13","modified_gmt":"2026-07-23T21:00:13","slug":"trulioo-debuts-ai-agent-to-determine-beneficial-ownership","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/117002\/","title":{"rendered":"Trulioo Debuts AI Agent to Determine Beneficial Ownership"},"content":{"rendered":"

ID verification firm\u00a0Trulioo<\/a>\u00a0has debuted an AI agent to resolve beneficial ownership questions.<\/p>\n

The company\u2019s UBO Discovery Agent,\u00a0announced<\/a>\u00a0Thursday (July 23), is part of Trulioo\u2019s larger UBO Discovery capability, which is itself housed with its business risk and know your business (KYB) verification workflow.<\/p>\n

\u201cAI is\u00a0reshaping fraud<\/a>, making it easier for bad actors to hide, and harder for companies to catch them,\u201d the company said in a news release. \u201cThis makes the already tough job of verifying who actually owns a business even more difficult.\u201d<\/p>\n

Figuring out a business\u2019s ultimate beneficial owner (UBO) is a continual challenge, the release added, as registry coverage is consistent or in complete.<\/p>\n

\u201cUntil now, compliance teams attempted to rely on either a slow, manual mix of analysts and research portals, or unverified customer self-certifications,\u201d Trulioo said. \u201cUltimately, both approaches are highly inefficient and fail to ensure regulatory compliance.\u201d<\/p>\n

The company says its new agent provides a better alternative, extending Trulioo\u2019s UBO discovery capability and automating business ownership discovery with governed AI to intelligently reconstruct ownership and close gaps left by registries.<\/p>\n

\u201cRegistries capture who owns a company on paper. They don\u2019t keep up with how fast that ownership actually changes, and in plenty of markets, they were never built to name a person at all, just the next company in the chain,\u201d said\u00a0Zac Cohen<\/a>, chief product officer at Trulioo. \u201cThe UBO Discovery Agent exists for the moment a registry runs out of answers.\u201d<\/p>\n

PYMNTS Intelligence collaborated with Trulioo on the recent report\u00a0\u201cHow Enterprises Can Build a \u2018Know Your Agent\u2019 Defense: Digital Identity Verification in the Age of Bots<\/a>.\u201d<\/p>\n

It found that close to two-thirds of enterprises now say they have lost legitimate customers because identity checks generated too much friction. At the same time, internal teams say onboarding abandonment tied to verification obstacles has jumped above 60%.<\/p>\n

The collateral damage is mounting. With AI escalating both\u00a0identity fraud<\/a>\u00a0and defenses at the same time, companies are inadvertently closing real users out of accounts and marking them as suspicious, leaving customers stuck in the type of endless verification loops that cause them to abandon onboarding altogether.<\/p>\n

\u201cSystems designed to build trust are increasingly optimized to distrust everyone. In sectors like digital banking, gig economy platforms and online marketplaces, onboarding is the business model,\u201d PYMNTS wrote last month.<\/p>\n

\u201cEvery additional\u00a0verification hurdle<\/a>\u00a0risks reducing conversion rates. Every failed authentication sequence creates another opportunity for customer abandonment.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"ID verification firm\u00a0Trulioo\u00a0has debuted an AI agent to resolve beneficial ownership questions. The company\u2019s UBO Discovery Agent,\u00a0announced\u00a0Thursday (July…\n","protected":false},"author":2,"featured_media":117003,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[405,25,7537,2858,7692,66,310,59452,311],"class_list":["post-117002","post","type-post","status-publish","format-standard","has-post-thumbnail","category-agentic-ai","tag-ai-agents","tag-artificial-intelligence","tag-artificial-intelligence-agents","tag-fraud","tag-identity-verification","tag-news","tag-pymnts-news","tag-trulioo","tag-whats-hot"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/117002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=117002"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/117002\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/117003"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=117002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=117002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=117002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}