{"id":11879,"date":"2026-04-22T07:25:08","date_gmt":"2026-04-22T07:25:08","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/11879\/"},"modified":"2026-04-22T07:25:08","modified_gmt":"2026-04-22T07:25:08","slug":"boards-say-the-c-suite-owns-the-ai-strategy-the-c-suite-doesnt-agree","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/11879\/","title":{"rendered":"Boards say the C-suite owns the AI strategy. The C-suite doesn\u2019t agree."},"content":{"rendered":"<p>Boards are clear. The C-suite is running AI.\u00a0<\/p>\n<p>In a new Pearl Meyer survey of 108 executives and board members <a aria-label=\"Go to https:\/\/pearlmeyer.com\/insights-and-research\/research-report\/quick-poll-leadership-effectiveness-and-AI-impact\" href=\"https:\/\/pearlmeyer.com\/insights-and-research\/research-report\/quick-poll-leadership-effectiveness-and-AI-impact\" rel=\"nofollow noopener\" target=\"_blank\">released<\/a> on Wednesday, 90% of board members said responsibility for leading artificial intelligence effectively belongs with the C-suite and their direct reports\u2014essentially all the most-senior executives within a company.\u00a0<\/p>\n<p>Inside the C-suite itself? Executives are pointing in four different directions.<\/p>\n<p>Corporate leaders surveyed in February and March by Pearl Meyer, an executive compensation and leadership advisory firm, splintered into different camps on the question of who among them actually owns AI. The results showed 32% said the C-suite as a group is accountable for AI strategy; 22% pointed to the group one level below the C-suite; 27% pointed to individual business leaders; and 17% said AI sits with functional heads like HR, finance, and legal.\u00a0<\/p>\n<p>As companies move from piloting AI toward enterprise-level rollouts, this divergence of views raises an important question with real-world consequences: If something goes wrong, who is responsible for catching it before it goes public?<\/p>\n<p>Pearl Meyer\u2019s data also points to a broader problem underneath the AI governance gap. Boards and executives don\u2019t agree on how cohesive their leadership teams actually are, on whether strategic priorities are traveling down the organization, or even on which factors matter most to scaling AI in the first place. For most companies, those gaps existed before AI exploded as a usable workplace tool. What\u2019s changed now is that AI is the most visible live wire running through them\u2014and the most likely to result in a public gaffe if it\u2019s managed badly.\u00a0<\/p>\n<p>According to Brad Jayne, a principal at Pearl Meyer and one of the survey report\u2019s authors, AI itself isn\u2019t creating new problems. The ownership split is the symptom of a problem that\u2019s been hidden inside C-suites for years.\u00a0<\/p>\n<p>\u201cYour leaders don\u2019t know how to be a team,\u201d said Jayne. \u201cC-suite teams, they can all perform on their own, but collaborating and actually figuring out how to work effectively as a team isn\u2019t there. So when you see these big changes externally that they have to react to\u2014I think AI just shines a light on something that was already there.\u201d<\/p>\n<p>The rest of the survey showed similar disconnects between boards and different groups of executives.\u00a0<\/p>\n<p>Pearl Meyer found 100% of the directors in the survey believe their senior team is a cohesive enterprise unit. Only 66% of C-suite executives agreed, while 34% said they didn\u2019t believe their team worked well together.\u00a0<\/p>\n<p>A similar pattern held on how decisions cascade down. On communication priorities, 100% of board members said decisions made by the senior leadership team translated into clear priorities, versus 78% of C-suite respondents. When Pearl Meyer narrowed the question further and asked whether leaders two levels below the C-suite can clearly and consistently explain the company\u2019s top strategic priorities, only 54% of C-suite executives said yes.\u00a0<\/p>\n<p>That means that even among executives who think the strategy is clear at their own level, nearly half aren\u2019t confident it has accurately traveled down to executives who do the nitty-gritty work that would be part of an AI rollout.\u00a0<\/p>\n<p>Jayne said boards tend to get sold the top-line AI story and don\u2019t press far enough on the operating reality beneath it.\u00a0<\/p>\n<p>\u201cThe board can swoop in, hear the story, invest in AI, support that, but then maybe they don\u2019t spend enough time fully understanding where that might impact the organization,\u201d he said. \u201cThe storyline hits the top level, but then they\u2019re just not really sure how they\u2019re going to go about it.\u201d<\/p>\n<p>In other words, the C-suite might be telling the board, \u201cWe\u2019ve got this,\u201d said Jayne. \u201cThen internally the C-suite says, \u2018We have no idea how we\u2019re going to do this?\u2019\u201d<\/p>\n<p>\u2018Just Start Using It\u2019<\/p>\n<p>Looking at the way AI has been piloted and positioned inside companies shows that it has been somewhat laissez faire. Once the basic guardrails are in place, Jayne said, the message from senior leaders on AI tends to be a single command: Go.\u00a0<\/p>\n<p>\u201cThe message from leadership is often, \u2018Just start using it,\u2019\u201d he said. \u201cAnd they miss the rest of the story, which is, \u2018We\u2019re not exactly sure where to use it.\u2019\u201d Whether employees are using AI and how effective they are is also unclear, as is whether they are actually more efficient, he added.\u00a0<\/p>\n<p>The data supports him. When Pearl Meyer asked respondents to name the most important factors impacting their company\u2019s AI preparedness, boards and executives chose almost entirely different responses.\u00a0<\/p>\n<p>Board members focused on ownership with 45% saying clear executive ownership and decision rights was a top-three factor in being ready to deploy AI. Only 22% of C-suite respondents agreed. Other executives zeroed in on the workings underneath with 49% pointing to data quality, infrastructure, and security as a top factor, compared to only 18% of board members.\u00a0<\/p>\n<p>Peter Thies, a managing director at Pearl Meyer and co-author on the survey report, said each side\u2019s answer reveals how they see the business.\u00a0<\/p>\n<p>\u201cThe C-suite\u2019s not that concerned about who owns [AI] because a lot of people actually have something to do with it,\u201d said Thies. Inside companies, AI might touch almost every function including tech, HR, finance, legal, and individual business units. Distributed responsibility seems less like a governance gap than a description of how AI is working. But for board members who see the organization from the outside looking in and hear about it straight from the CEO and top executives, that reads as nobody is in charge.\u00a0<\/p>\n<p>When it comes to data quality on the other hand, the split runs in the opposite direction, the survey showed.\u00a0<\/p>\n<p>\u201cC-suite, they\u2019re all over that one,\u201d said Thies. \u201cAnd yet the board doesn\u2019t see how important [data quality] is to the company.\u201d<\/p>\n<p>Industries that will struggle the most with discrepancies at the top around who owns AI and how it is being deployed operationally are likely in sectors where leadership tenure is the longest and where culture changes are hardest, said Jayne.\u00a0<\/p>\n<p>\u201cFinance or banks, maybe insurance companies, places where people can often have a very long tenure\u2014it\u2019s difficult to move the needle,\u201d said Jayne. Financial services was the largest industry represented in the Pearl Meyer sample, at 34% of respondents.\u00a0<\/p>\n<p>Some 71% of executives told Pearl Meyer that success over the next 12 to 18 months will depend on fixing internal processes and cross-functional coordination\u2014not on AI itself.\u00a0<\/p>\n<p>\u201cLeadership systems are not evolving fast enough to support either strategy or AI,\u201d the report concludes.<\/p>\n<p>None of this is <a aria-label=\"Go to https:\/\/fortune.com\/2026\/04\/20\/ai-layoff-trap-cutting-headcount-could-backfire\/\" href=\"https:\/\/fortune.com\/2026\/04\/20\/ai-layoff-trap-cutting-headcount-could-backfire\/\" rel=\"nofollow noopener\" target=\"_blank\">happening<\/a> in a vacuum. Companies including <a aria-label=\"Go to https:\/\/fortune.com\/2026\/04\/17\/twitter-cofounder-block-ceo-jack-dorsey-thought-process-laid-off-40-staff-ai\/\" href=\"https:\/\/fortune.com\/2026\/04\/17\/twitter-cofounder-block-ceo-jack-dorsey-thought-process-laid-off-40-staff-ai\/\" rel=\"nofollow noopener\" target=\"_blank\">Block<\/a>, <a aria-label=\"Go to https:\/\/fortune.com\/2026\/03\/17\/mark-zuckerberg-ai-layoffs-jack-dorsey-block-job-cuts\/\" href=\"https:\/\/fortune.com\/2026\/03\/17\/mark-zuckerberg-ai-layoffs-jack-dorsey-block-job-cuts\/\" rel=\"nofollow noopener\" target=\"_blank\">Meta<\/a>, and <a aria-label=\"Go to https:\/\/fortune.com\/2026\/03\/09\/oracle-earnings-layoffs-debt-cloud\/\" href=\"https:\/\/fortune.com\/2026\/03\/09\/oracle-earnings-layoffs-debt-cloud\/\" rel=\"nofollow noopener\" target=\"_blank\">Oracle<\/a> have announced AI efficiency gains as the reason for workforce cuts, and the stock market rewarded them.\u00a0<\/p>\n<p>That reaction creates pressure on every other CEO to deliver the same story, whether the AI is actually doing the work or not.<\/p>\n<p>\u201cAt times I see AI being used as the reason for things that may have come about anyway,\u201d said Jayne. And the more pressure there is to use AI as a justification for efficiency gains, the more pressure builds to show real results in terms of key performance indicators that make sense to internal employees and external shareholders, he said.\u00a0<\/p>\n<p>Pearl Meyer\u2019s data shows 40% of companies are still piloting AI, and 31% are experimenting or using it on an ad-hoc basis, not because it isn\u2019t useful, but likely because the leadership teams needed to deploy it at scale aren\u2019t in agreement on how to do it and what matters most.\u00a0<\/p>\n<p>\u201cMaybe wheels are spinning a little bit,\u201d Jayne said. \u201cAre we about to shoot off down the road? I don\u2019t know. But it\u2019s a little slower to get going than I thought it would be.\u201d\u00a0<\/p>\n<p>Pearl Meyer surveyed 108 respondents from 40 public companies, 58 private companies, and 12 nonprofits\/government entities.<\/p>\n","protected":false},"excerpt":{"rendered":"Boards are clear. The C-suite is running AI.\u00a0 In a new Pearl Meyer survey of 108 executives and&hellip;\n","protected":false},"author":2,"featured_media":11880,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[24,25,743,9563,7255,2619],"class_list":{"0":"post-11879","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ai","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-chief-executive-officer-ceo","11":"tag-corporate-boards-of-directors","12":"tag-corporate-governance","13":"tag-strategy"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/11879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=11879"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/11879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/11880"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=11879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=11879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=11879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}