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Seven data providers are connecting their platforms to Dynamics 365 Sales using Model Context Protocol (MCP), unlocking strong new sources of intelligence for salespeople within their native Microsoft systems.<\/p>\n
The partnerships \u2013 with high-profile data providers including ZoomInfo and Dun & Bradstreet \u2013 will also make it easier for customers to connect MCP-compatible AI agents and tools with Dynamics 365 Sales. \u00a0<\/p>\n
These developments reinforce the importance\u2014 and value \u2014 of MCP<\/a> as the standard means of connectivity in AI software stacks \u2014 both single-vendor and multi-vendor, and they highlight how MCP can enhance a core business function such as sales.<\/p>\n Better Access, Less Friction<\/p>\n With the new MCP partnerships, Dynamics 365 agents can tap a wide range of sales intelligence in real time, without requiring IT teams, or salespeople, to create integrations or duplicate data. Microsoft-built sales agents in\u00a0Dynamics\u00a0365\u00a0Sales\u2014including the\u00a0Sales Qualification Agent<\/a>\u00a0and\u00a0Sales Opportunity Agent<\/a>\u2014are built on\u00a0Copilot Studio<\/a>, which natively supports MCP. The partner MCP servers detailed below work with these agents as well as custom agents built in\u00a0Copilot Studio<\/a>, so customers can tap the power and flexibility of MCP in the agents they build for their company-specific workflows.<\/p>\n Below are details on the partners\u2019 MCP deliverables, and what each partnership enables for customers and sales teams.<\/p>\n ZoomInfo<\/p>\n The company\u2019s business-to-business (B2B) data can be connected to Microsoft Copilot Studio so that Dynamics 365 Sales agent users can\u00a0enrich contact and account records<\/a>\u00a0inline with verified contacts, firmographics, technographics, company funding history, and intent signals \u2013 all without manual entry or switching between tabs. ZoomInfo maintains data on 400 million contacts, 100 million companies, and billions of buying signals.<\/p>\n Dun & Bradstreet<\/p>\n The\u00a0D&B Commercial Graph MCP serve<\/a>r\u00a0allows AI agents to understand business identity, relationships, and risk data supplied by D&B across the global economy. It leverages the Commercial Graph within Copilot Studio for creation of custom agents and workflows across finance and credit, supply chain, compliance, and sales and marketing use cases. The MCP server takes advantage of D&B\u2019s global standard D-U-N-S Number, a unique identifier linked to corporate data, such as companies\u2019 credit profile.<\/p>\n LeadIQ<\/p>\n LeadIQ connects via MCP into the Sales Qualification Agent, which researches and scores every lead that enters Dynamics 365 Sales. LeadIQ<\/a> serves as\u00a0a knowledge source inside that research flow: as the agent evaluates a lead, it calls\u00a0LeadIQ\u00a0for verified work email and phone number details and those insights are available to a salesperson when they open the record.<\/p>\n Draup<\/p>\n Draup uses MCP to bring\u00a0account and market intelligence<\/a>\u00a0into the\u00a0Sales Qualification Agent; this could include a company\u2019s hiring trends, funding updates, shifts in IT investment, or major organizational changes. Buying signals are translated into next actions for salespeople, with leads being researched, prioritized, and paired with recommended steps.<\/p>\n Gong<\/p>\n This expansion of the\u00a0Gong-Microsoft partnership<\/a> brings Gong\u2019s\u00a0account and deal insights<\/a>\u00a0directly into Dynamics 365 agents. With Gong\u2019s real-time intelligence on customers \u2013 such as objections raised, risks flagged, or agreed-upon next steps \u2013 sales teams can execute on the next best set of actions.<\/p>\n Enlyft<\/p>\n Enlyft helps B2B technology vendors and their partners turn account intelligence \u2014 technology adoption details, buying signals, and competitive insights \u2014\u00a0into sales pipeline. Its\u00a0MCP connector<\/a>\u00a0brings that intelligence into Dynamics 365 Sales so that a qualification agent reasons over details including a prospect\u2019s tech stack and other relevant signals before a seller engages with that prospect.<\/p>\n HG Insights<\/p>\n HG Insights extends Dynamics 365 Sales agents with B2B market context through MCP so\u00a0sellers gain direct access to company intelligence<\/a> \u2014 technology adoption and AI maturity, IT investment signals, and market context\u2014inside the Dynamics 365 agent. This helps salespeople prioritize accounts, uncover untapped opportunities, and determine their next actions.<\/p>\n Related MCP Insights:<\/p>\n Community Summit North America<\/a> is the largest independent innovation, education, and training event for Microsoft business applications delivered by Expert Users, Microsoft Leaders, MVPs, and Partners. Register now<\/a> to attend Community Summit in Nashville, TN from October 11-15. <\/p>\n","protected":false},"excerpt":{"rendered":"Seven data providers are connecting their platforms to Dynamics 365 Sales using Model Context Protocol (MCP), unlocking strong…\n","protected":false},"author":2,"featured_media":123253,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[24,420,7853,11032,416,155,320,7852],"class_list":["post-123252","post","type-post","status-publish","format-standard","has-post-thumbnail","category-microsoft","tag-ai","tag-azure","tag-azure-copilot","tag-cloud-wars","tag-copilot","tag-featured","tag-microsoft","tag-microsoft-copilot"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/123252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=123252"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/123252\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/123253"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=123252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=123252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=123252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/06\/1780580052_557_Speciality-Summit-NA-Nashville-2026-1024x516.png\")
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