{"id":123570,"date":"2026-07-30T00:02:15","date_gmt":"2026-07-30T00:02:15","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/123570\/"},"modified":"2026-07-30T00:02:15","modified_gmt":"2026-07-30T00:02:15","slug":"amazon-ai-strategy-reportedly-shifts-before-earnings-nova-ai-models-put-in-keep-the-lights-on-mode-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/123570\/","title":{"rendered":"Amazon AI Strategy Reportedly Shifts Before Earnings, Nova AI Models Put In \u2018Keep The Lights On\u2019 Mode"},"content":{"rendered":"\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The reported AI restructuring follows layoffs in Amazon&#8217;s AGI organization and the closure of its AGI Lab last week.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The new initiative is reportedly led by Pieter Abbeel and is expected to produce a flagship model that could debut at Amazon&#8217;s re:Invent conference later this year.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Evercore ISI reiterated an &#8216;Outperform&#8217; rating and a $315 price target, saying second-quarter revenue estimates appear achievable with more upside than downside risk.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Shares of Amazon (AMZN) traded flat in pre-market hours on Tuesday after a report said the company is reshaping its artificial intelligence strategy by scaling back development of several flagship Nova AI models.\u00a0  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The report comes ahead of Amazon&#8217;s quarterly earnings on Thursday, following five consecutive losing sessions for the stock. Retail sentiment on Stocktwits around\u00a0AMZN stock remained in &#8216;bullish&#8217; territory over the past day.\u00a0  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><a href=\"https:\/\/stocktwits.com\/newsletters\" data-ylk=\"slk:See%20what%2010M%2B%20investors%20are%20talking%20about.%20Get%20the%20Stocktwits%20Daily%20Rip%20for%20what%20retail%20is%20watching%20right%20now%2C%20free%20to%20your%20inbox;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;See what 10M+ investors are talking about. Get the Stocktwits Daily Rip for what retail is watching right now, free to your inbox&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">See what 10M+ investors are talking about. Get the Stocktwits Daily Rip for what retail is watching right now, free to your inbox<\/a>  <\/p>\n<p>    <a href=\"https:\/\/s.yimg.com\/lo\/mysterio\/api\/27BD8A234449546702062210F72B0866BFC295C00C8310ECD1FB373166B6E8D8\/subgraphmysterio\/resizefit_w960;quality_80;format_webp\/https:%2F%2Fmedia.zenfs.com%2Fen%2Fstocktwits_383%2F2f73d685240137e27c598ed9f9b0c6b3\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" alt=\"amzn koyfin.png\" height=\"496\" width=\"960\" class=\"yf-j98iil loader\"\/><\/a> AMZN stock performance year-to-date. | Source: Koyfin           Amazon Reportedly Reworks AI Strategy Ahead Of Earnings          <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">According to a Business Insider report, Amazon has begun winding down active development of several of its flagship Nova models, including the high-end Premier and Omni models, as well as the Reel video-generation model and Canvas image-generation model, citing people familiar with the matter.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The reported changes come shortly after layoffs within Amazon&#8217;s Artificial General Intelligence (AGI) organization and the closure of AGI Lab, a research unit the company formed in 2024 after hiring much of the team behind AI startup Adept.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Some employees reportedly described the affected Nova models as being in &#8220;KTLO,&#8221; or &#8220;keep the lights on,&#8221; an engineering term referring to software that continues to receive maintenance and customer support but is no longer a primary focus for development.  <\/p>\n<p>        Frontier AI Model Takes Priority          <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">According to the\u00a0report, Amazon has shifted engineering talent and computing resources toward a new initiative known internally as Frontier Model Research (FMR). The effort is led by Pieter Abbeel, who joined Amazon following its acquisition of AI robotics startup Covariant.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The project has reportedly become one of Amazon&#8217;s top AI priorities this year. The company is developing a new flagship foundation model that could debut at its annual re:Invent conference later this year.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The reported shift does not necessarily mean Amazon is abandoning the Nova platform. Business Insider said Amazon continues to support Nova 2 Sonic, Nova 2 Lite, Nova Forge, which helps customers build and customize AI models, and Nova Act, its AI agent platform. The upcoming flagship model could also eventually be released under the Nova brand.  <\/p>\n<p>         Wall Street Stays Bullish Before Results         <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Evercore ISI reiterated its &#8216;Outperform&#8217; rating and maintained a $315 price target on the stock. The firm expects Amazon to deliver second-quarter results broadly in line with consensus estimates.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Evercore said Wall Street&#8217;s revenue forecast of roughly $196 billion, representing about 17% year-over-year growth and 9% sequential growth, appears achievable and carries more upside than downside potential.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Read also:\u00a0<a href=\"https:\/\/stocktwits.com\/news-articles\/markets\/equity\/bmnr-crcl-mstr-stocks-slide-crypto-equities-bitcoin-tumble-63k\/cZZCk6NRJGl\" data-ylk=\"slk:BMNR%2C%20CRCL%2C%20MSTR%20Stocks%20Lead%20Slide%20In%20Crypto%20Equities%20Amid%20Bitcoin&#039;s%20Tumble%20To%20%2463K;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;BMNR, CRCL, MSTR Stocks Lead Slide In Crypto Equities Amid Bitcoin&#039;s Tumble To $63K&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">BMNR, CRCL, MSTR Stocks Lead Slide In Crypto Equities Amid Bitcoin&#8217;s Tumble To $63K<\/a>  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">For updates and corrections, email newsroom[at]stocktwits[dot]com  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Prabhjote Gill has no position in any of the stocks mentioned in this article. StockTwits&#8217; news team content is for informational purposes only and is not intended as investment advice. For more, see our <a href=\"https:\/\/stocktwits.com\/about-newsroom\" data-ylk=\"slk:editorial%20policy;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;editorial policy&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">editorial policy<\/a>. This article was originally published on <a href=\"https:\/\/stocktwits.com\/news\/articles\" data-ylk=\"slk:StockTwits;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;StockTwits&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">StockTwits<\/a>.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Related:  <\/p>\n","protected":false},"excerpt":{"rendered":"The reported AI restructuring follows layoffs in Amazon&#8217;s AGI organization and the closure of its AGI Lab last&hellip;\n","protected":false},"author":2,"featured_media":123571,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[6744,321,43396,3013,1329,52403,58907,47650,61550],"class_list":["post-123570","post","type-post","status-publish","format-standard","has-post-thumbnail","category-agi","tag-agi","tag-amazon","tag-amzn-stock","tag-artificial-general-intelligence","tag-business-insider","tag-flagship-model","tag-nova","tag-nova-models","tag-pieter-abbeel"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/123570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=123570"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/123570\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/123571"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=123570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=123570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=123570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}