Ulta Beauty is diving deeper into agentic AI with Google.<\/p>\n
The retailer has partnered with Gemini to roll out agentic commerce within AI mode in search and the Gemini app over the next month. Shoppers will be able to receive Ulta Beauty<\/a> product recommendations, compare options and complete streamlined checkout for eligible purchases directly within Google<\/a>\u2019s conversational interfaces.<\/p>\n More from WWD<\/p>\n \u201cUlta Beauty has always been about inspiring guests\u2019 discovery through trusted expertise and curated choice,\u201d said Lauren Brindley, chief merchandising and digital officer, Ulta Beauty. \u201cNow, we\u2019re extending that same strength into AI-powered shopping experiences, making beauty discovery more seamless, personalized and shoppable wherever it happens.\u201d<\/p>\n \u201cAgentic AI has great potential to make online shopping easier for everyone, at every stage in the shopping journey,\u201d added Ashish Gupta, vice president and general manager of merchant shopping at Google.<\/p>\n At the same time, the retailer is launching Ulta AI, a new AI shopping assistant built on Gemini Enterprise, leveraging insights from Ulta Beauty\u2019s 46 million members.<\/p>\n \u201cUlta Beauty is setting a new benchmark for the industry, ensuring they meet guests with helpful, personalized experiences wherever discovery begins,\u201d said Darshan Kantak, vice president, Applied AI, Google Cloud. \u201cOur shopping agent connects the breadcrumbs of intent and inspiration to guide the customer journey. It skips traditional search filters and helps shoppers connect directly with products they love, providing a fast, tailored experience from discovery to checkout. By threading these moments together, every interaction becomes more meaningful and delightful for the consumer.\u201d<\/p>\n Beauty companies are all looking at how to advance with this technology. Last week, E.l.f. Beauty appointed Ekta Chopra into the new role of chief technology and AI officer at E.l.f.\u00a0Beauty<\/a>. Previously, her title was chief digital officer.<\/p>\n Best of WWD<\/p>\n Sign up for WWD’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Ulta Beauty is diving deeper into agentic AI with Google. The retailer has partnered with Gemini to roll…\n","protected":false},"author":2,"featured_media":12544,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[179,7493,132,2194,1424,9994,9977,9995],"class_list":{"0":"post-12543","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agentic-ai","8":"tag-agentic-ai","9":"tag-agentic-artificial-intelligence","10":"tag-google","11":"tag-google-cloud","12":"tag-online-shopping","13":"tag-streamlined-checkout","14":"tag-ulta-beauty","15":"tag-wwd"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/12543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=12543"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/12543\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/12544"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=12543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=12543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=12543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}