research paper<\/a> he co-wrote in 2023 about A.I. agents simulate human behavior, such as dating or going to work, in an interactive environment modeled after the popular game Sims.<\/p>\n\u201cThe first sentence that Joon shared with me was to simulate the entire planet,\u201d said Shardul Shah, an Index Ventures partner. \u201cAs a sci-fi nerd \u2014 like, I love \u201cHitchhiker\u2019s Guide to the Galaxy\u201d \u2014 this just lit my imagination on fire.\u201d<\/p>\n
Dr. Park\u2019s co-founders include Michael Bernstein and Percy Liang, both Stanford computer science professors. Dr. Bernstein is one of the authors of the seminal \u201cImageNet\u201d paper, which laid the foundations for modern computer vision technology, and Dr. Liang was the lead researcher for a paper that coined the term \u201cfoundation model\u201d in 2021. Lainie Yallen, who previously held go-to-market roles at the A.I. start-ups Hebbia and Valence, is also a founder.<\/p>\n
Simile built its initial model by conducting two-hour interviews with 1,000 participants, who were selected to represent the broader population. The company used that data to design its core model for human behavior, then tested its responses against new answers from the human panelists.<\/p>\n
Simile has since teamed up with Gallup and other partners to supplement its data with input from a few million people around the world. Simile\u2019s responses are now between 85 percent and 99 percent accurate, depending on the scenario and the population surveyed, according to the company\u2019s head of product, Mihika Kapoor. The start-up says it already has enough data to tap into the A.I.-simulated opinions of very specific population groups.<\/p>\n
The company\u2019s product is a web interface in which users can select different populations that they want to run a simulation on. Simile generates revenue based in part on the number of agents that it models for its customers. That can range from hundreds of thousands to millions of agents.<\/p>\n
\u201cThe larger the panel, the higher the price,\u201d Dr. Park said.<\/p>\n
Simile is not alone in the new field of A.I. simulation research. Start-up competitors include Helm, Artificial Societies, Rehearsals and Aaru.<\/p>\n
Dr. Park envisions expanding beyond survey-based market research. He said he planned to develop \u201cdynamic simulations,\u201d in which A.I. agents are measured over time, such as testing products over the course of a week.<\/p>\n","protected":false},"excerpt":{"rendered":"CVS Health wanted to know how to get people to take their medicine. Millions of patients never fill…\n","protected":false},"author":2,"featured_media":126929,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[4801,405,25,7537,1549,52,63578,4462,1585,139],"class_list":["post-126928","post","type-post","status-publish","format-standard","has-post-thumbnail","category-agentic-ai","tag-advertising-and-marketing","tag-ai-agents","tag-artificial-intelligence","tag-artificial-intelligence-agents","tag-polls-and-public-opinion","tag-research","tag-simile-ai-inc","tag-stanford-university","tag-start-ups","tag-venture-capital"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/126928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=126928"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/126928\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/126929"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=126928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=126928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=126928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}