\u201cTechnology changed what is possible,\u201d he said. \u201cThree people can do the work of 50 people in half the time. We are a very agile team that can pivot as the technology demands.\u201d<\/p>\n
Rude creates visualizations and films for real estate projects, an important niche for the company. (credit: Courtesy)<\/p>\n
Nevertheless, Graunfels said, \u201cit doesn\u2019t matter what tool is the hottest thing in the market. You still need a human to talk to the machine, to criticize and correct it. Machines don\u2019t understand human delivery.\u201d<\/p>\n
The studio produces everything in one place, from rapid one\u2011hour animations to more complex short films. It also produces visualizations and films for real estate projects,<\/a> an important niche for the company.<\/p>\n That combination of experience and technology has helped RUDE build a client base that, despite being a young company, already includes consumer brands, solar firms, military companies, government bodies, including the National Cyber Directorate, and more. Bejerano explained that most of RUDE\u2019s work is business\u2011driven by customers in Israel and Jewish communities in the United States.<\/p>\n The team describes itself as small, adaptable, and deeply committed to its clients, emphasizing service as much as the final cut.<\/p>\n \u201cWe are boutique, and we love our work and the people we work with,\u201d Eliasi said. \u201cThat translates into our service. We care for the companies we work with and pour our souls into the work.\u201d<\/p>\n He contrasted this with what he sees as inconsistent service standards in Israel. The team prides itself on communication, reliability, and meeting deadlines. \u201cA child can create a movie in AI,<\/a>\u201d Graunfels said. \u201cBut is it up to par?\u201d<\/p>\n Bejerano, who came from a large agency with more than 100 employees, believes RUDE represents the future of the industry. According to him, traditional agencies are becoming less relevant as clients demand speed.<\/p>\n \u201cLarger companies need to move faster, and having a lot of people doesn\u2019t allow that to happen. Very easy to create today, but really hard to stand out,\u201d he said. \u201cThe market is full of creators, and while advertising agencies will not disappear, their structure will have to change. A small multidisciplinary team can move from strategy to a finished film much faster.\u201d<\/p>\n He believes the agencies that survive will be those that protect human thinking rather than old production processes. \u201cWe are not trying to recreate an advertising agency with AI tools. We are building a new creative model around the reality that a small, experienced team can now think, create, and produce under one roof.\u201d<\/p>\n