{"id":128593,"date":"2026-08-04T01:02:18","date_gmt":"2026-08-04T01:02:18","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/128593\/"},"modified":"2026-08-04T01:02:18","modified_gmt":"2026-08-04T01:02:18","slug":"canva-beats-claude-grok-gemini-becomes-second-most-visited-ai-tool","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/128593\/","title":{"rendered":"Canva beats Claude, Grok, Gemini; becomes second most-visited AI tool"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Australian design unicorn Canva has cemented its position as one of the world\u2019s biggest AI winners, beating Claude, Grok, DeepSeek and Perplexity to become the second most-visited AI platform globally behind ChatGPT.<\/p>\n<p>\n\t\t\tRelated Article Block Placeholder<\/p>\n<p>\t\t\t\tArticle ID: 340071\n\t\t<\/p>\n<p>\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartcompany.com.au\/artificial-intelligence\/why-your-business-needs-show-up-chatgpt-not-google-search\/\" class=\"\" target=\"_self\" title=\"\" rel=\"nofollow noopener\"><br \/>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/08\/chatgpt-OpenAIs-1.jpg\" class=\"aspect-video object-cover h-auto w-auto\" alt=\"Why your business needs to show up in ChatGPT, not just Google Search\"  \/>\t\t\t<\/a><\/p>\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/onelittleweb.com\/data-studies\/top-ai-tools\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">new report<\/a> from analytics platform OneLittleWeb, which analysed 9,531 AI tools across more than 170 categories, found Canva attracted 10.5 billion website visits between May 2025 and April 2026, ahead of <a href=\"https:\/\/www.smartcompany.com.au\/artificial-intelligence\/google-ai-cc-gemini-email-productivity-assistant\/\" rel=\"nofollow noopener\" target=\"_blank\">Google\u2019s Gemini<\/a> (6.9 billion), DeepSeek (3.8 billion), <a href=\"https:\/\/www.smartcompany.com.au\/artificial-intelligence\/anthropic-claude-tag-ai-agents-slack\/\" rel=\"nofollow noopener\" target=\"_blank\">Anthropic\u2019s Claude<\/a> (3.4 billion), <a href=\"https:\/\/www.smartcompany.com.au\/opinion\/openais-us6-6-billion-raise-prove-elon-musk-right\/\" rel=\"nofollow noopener\" target=\"_blank\">Elon Musk<\/a>\u2018s Grok (2.5 billion) and <a href=\"https:\/\/www.smartcompany.com.au\/exclusive\/perplexity-ai-subscription-business-model-google-ads\/\" rel=\"nofollow noopener\" target=\"_blank\">Perplexity<\/a> (2.3 billion).<\/p>\n<p class=\"wp-block-paragraph\">Only OpenAI\u2019s ChatGPT ranked higher, after it generated 64.7 billion visits over the same period \u2014 more than six times Canva\u2019s web traffic.<\/p>\n<p class=\"wp-block-paragraph\">The findings highlight Canva\u2019s success in weaving generative AI into an already popular design platform, rather than competing directly in the increasingly crowded chatbot market.<\/p>\n<p class=\"wp-block-paragraph\">Canva\u2019s strong showing also reflects the <a href=\"https:\/\/www.smartcompany.com.au\/startupsmart\/canva-acquisitions-simtheory-otto-ai-workplace\/\" rel=\"nofollow noopener\" target=\"_blank\">company\u2019s aggressive push<\/a> to evolve from a design platform into an AI productivity platform.\u00a0<\/p>\n<p>\tSmarter business news. Straight to your inbox.<\/p>\n<p>\n                            For startup founders, small businesses and leaders. Build sharper instincts and better strategy by learning from Australia\u2019s smartest business minds. Sign up for free.                        <\/p>\n<p>By continuing, you agree to our <a href=\"https:\/\/www.smartcompany.com.au\/terms-conditions\/\" target=\"_blank\" rel=\"noopener nofollow\">Terms &amp; Conditions<\/a> and <a href=\"https:\/\/www.smartcompany.com.au\/privacy-policy\/\" target=\"_blank\" rel=\"noopener nofollow\">Privacy Policy<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">Over the past year, the Sydney-founded company has rolled out a string of AI-powered products, including <a href=\"https:\/\/www.smartcompany.com.au\/opinion\/canva-ai-2-saas-stack-big-tech-strategy\/\" rel=\"nofollow noopener\" target=\"_blank\">Canva AI 2.0<\/a>, armed with conversational design tools, automated workflows, and integrations with other workplace apps. More recently, the company launched <a href=\"https:\/\/www.smartcompany.com.au\/artificial-intelligence\/canva-vibe-code-sites-tool-update\/\" rel=\"nofollow noopener\" target=\"_blank\">Canva Code 2.0<\/a>, which allows users to vibe code websites that don\u2019t look vibe coded.<\/p>\n<p class=\"wp-block-paragraph\">According to the study, Canva captured 96.28% of all traffic in the AI design generator category and generated more web visits than <a href=\"https:\/\/www.smartcompany.com.au\/technology\/deepseek-chinese-ai-startup-outage-cyber-attack-rising-popularity\/\" rel=\"nofollow noopener\" target=\"_blank\">DeepSeek<\/a>, Claude and Grok combined.<\/p>\n<p class=\"wp-block-paragraph\">While Canva\u2019s annual growth in web visits of 15.5% was modest compared to newer AI challengers, the company was adding users from an already enormous base, increasing traffic by another 1.4 billion visits over the year.<\/p>\n<p>\n\t\t\tRelated Article Block Placeholder<\/p>\n<p>\t\t\t\tArticle ID: 341243\n\t\t<\/p>\n<p>\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartcompany.com.au\/artificial-intelligence\/canva-vibe-code-sites-tool-update\/\" class=\"\" target=\"_self\" title=\"\" rel=\"nofollow noopener\"><br \/>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/08\/Canva-vibe-code-site-new.jpg\" class=\"aspect-video object-cover h-auto w-auto\" alt=\"Canva wants your vibe coded sites to not look vibe coded\"  \/>\t\t\t<\/a><\/p>\n<p class=\"wp-block-paragraph\">Earlier this year, venture capital firm Andreessen Horowitz <a href=\"https:\/\/www.smartcompany.com.au\/artificial-intelligence\/canva-new-ai-consumer-web-app-ranking-andreesen-horowitz\/\" rel=\"nofollow noopener\" target=\"_blank\">ranked Canva<\/a> among the world\u2019s most-used consumer AI web apps, ahead of rivals including <a href=\"https:\/\/www.smartcompany.com.au\/artificial-intelligence\/australia-worlds-biggest-claude-user-anthropic-economix-index\/\" rel=\"nofollow noopener\" target=\"_blank\">Claude<\/a>, Grok and DeepSeek.<\/p>\n<p>ChatGPT leads the AI market consolidation<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"913\" src=\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/08\/The-visual-below-ranks-the-top-20-AI-tools-by-their-total-web-visits.webp\" alt=\"\" class=\"wp-image-342357\" style=\"width:588px;height:auto\"  \/>Image: OneLittleWeb<\/p>\n<p class=\"wp-block-paragraph\">The OneLittleWeb report also suggests AI is continuing to consolidate around a small group of platforms.<\/p>\n<p>\n\t\t\tRelated Article Block Placeholder<\/p>\n<p>\t\t\t\tArticle ID: 327909\n\t\t<\/p>\n<p>\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartcompany.com.au\/artificial-intelligence\/chatgpt-drives-90-ai-website-traffic-in-australia-converts-worse-than-perplexity-gemini\/\" class=\"\" target=\"_self\" title=\"\" rel=\"nofollow noopener\"><br \/>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/08\/SC_Editorial_AI-visits_1920x1080.jpg\" class=\"aspect-video object-cover h-auto w-auto\" alt=\"ChatGPT drives 90% of AI website visits in Australia, but converts worse than Perplexity, Gemini\"  \/>\t\t\t<\/a><\/p>\n<p class=\"wp-block-paragraph\">Across the 9,531 AI tools analysed, users generated an estimated 144.5 billion website visits during the 12-month period, representing 40.1% year-on-year growth.<\/p>\n<p class=\"wp-block-paragraph\">However, almost 90% of those visits \u2014 129.6 billion in total \u2014 went to only 100 AI tools, which grew nearly 50% over the year.<\/p>\n<p class=\"wp-block-paragraph\">That concentration appears even stronger at the top end of the market.<\/p>\n<p class=\"wp-block-paragraph\">ChatGPT alone accounted for 44.76% of all AI tool traffic, with almost one in every two visits to an AI website going to OpenAI\u2019s chatbot. Within the top 100 tools, ChatGPT <a href=\"https:\/\/www.smartcompany.com.au\/artificial-intelligence\/chatgpt-drives-90-ai-website-traffic-in-australia-converts-worse-than-perplexity-gemini\/\" rel=\"nofollow noopener\" target=\"_blank\">captured almost half of all traffic<\/a> by itself.<\/p>\n<p class=\"wp-block-paragraph\">Despite that dominance, competition among chatbot providers is accelerating.<\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.smartcompany.com.au\/opinion\/im-already-sick-swatting-away-free-google-gemini\/\" rel=\"nofollow noopener\" target=\"_blank\">Google\u2019s Gemini<\/a> posted one of the strongest performances, with web traffic soaring 450% year-on-year after adding 5.6 billion visits \u2014 the second-largest increase behind ChatGPT.<\/p>\n<p class=\"wp-block-paragraph\">Claude grew 250%, while Grok recorded the fastest growth rate among the top 10 tools, climbing 731% over the year.<\/p>\n<p class=\"wp-block-paragraph\">Yet even as rivals expanded rapidly, ChatGPT still added the largest number of new users overall, increasing annual traffic by 26.6 billion visits.<\/p>\n<p>Chatbots surge in popularity<\/p>\n<p>\n\t\t\tRelated Article Block Placeholder<\/p>\n<p>\t\t\t\tArticle ID: 340348\n\t\t<\/p>\n<p>\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartcompany.com.au\/artificial-intelligence\/guilty-secret-one-in-three-aussies-using-ai-chatbots-at-work\/\" class=\"\" target=\"_self\" title=\"\" rel=\"nofollow noopener\"><br \/>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/08\/AdobeStock_1919405134_Editorial_Use_Only.jpg\" class=\"aspect-video object-cover h-auto w-auto\" alt=\"Guilty secret? One in three Aussies using AI chatbots at work\"  \/>\t\t\t<\/a><\/p>\n<p class=\"wp-block-paragraph\">The report highlights a broader shift in how people are using AI.<\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.smartcompany.com.au\/artificial-intelligence\/guilty-secret-one-in-three-aussies-using-ai-chatbots-at-work\/\" rel=\"nofollow noopener\" target=\"_blank\">Chatbots<\/a> accounted for 86 billion visits, representing almost 60% of the entire AI tools market after growing more than 90% year on year.<\/p>\n<p class=\"wp-block-paragraph\">At the same time, several standalone productivity and education tools are losing momentum as users increasingly turn to general-purpose AI assistants capable of handling multiple tasks.<\/p>\n<p class=\"wp-block-paragraph\">Google Translate recorded the biggest decline, losing 1.5 billion annual visits, while Chegg, Quizlet and QuillBot all posted sharp falls. Grammarly also experienced a double-digit decline in traffic over the year.<\/p>\n<p class=\"wp-block-paragraph\">Instead of switching between separate writing, translation and study tools, users appear to be consolidating those tasks inside conversational AI platforms like ChatGPT, Gemini and Claude.<\/p>\n<p>AI still a small slice of the search pie<\/p>\n<p class=\"wp-block-paragraph\">Despite AI\u2019s rapid rise, the OneLittleWeb study found the sector still represents a relatively small slice of overall internet activity.<\/p>\n<p>\n\t\t\tRelated Article Block Placeholder<\/p>\n<p>\t\t\t\tArticle ID: 340452\n\t\t<\/p>\n<p>\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartcompany.com.au\/artificial-intelligence\/australia-worlds-biggest-claude-user-anthropic-economix-index\/\" class=\"\" target=\"_self\" title=\"\" rel=\"nofollow noopener\"><br \/>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/08\/AdobeStock_1908360594_Editorial_Use_Only.jpg\" class=\"aspect-video object-cover h-auto w-auto\" alt=\"Australia just became the world\u2019s biggest Claude user\"  \/>\t\t\t<\/a><\/p>\n<p class=\"wp-block-paragraph\">Across more than 10,000 major websites tracked by OneLittleWeb, AI platforms accounted for only 4.2% of total web traffic, suggesting there is still significant room for growth as AI becomes embedded across more products and services.<\/p>\n<p class=\"wp-block-paragraph\">Geographically, the United States generated the largest volume of AI traffic with 29.2 billion visits, while Singapore ranked first for adoption intensity, recording 16.1 million AI tool visits per 100,000 people.<\/p>\n<p class=\"wp-block-paragraph\">It\u2019s worth noting the report measures estimated public website visits rather than app usage, API calls or enterprise deployments, meaning usage of platforms such as Canva and other AI-enabled software may be significantly higher than suggested by web traffic alone. <\/p>\n","protected":false},"excerpt":{"rendered":"Australian design unicorn Canva has cemented its position as one of the world\u2019s biggest AI winners, beating Claude,&hellip;\n","protected":false},"author":2,"featured_media":128594,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[1998,1363,64375,182,2408,6364,724,2899],"class_list":["post-128593","post","type-post","status-publish","format-standard","has-post-thumbnail","category-xai","tag-ai-tools","tag-canva","tag-chatgppt","tag-claude","tag-gemini","tag-grok","tag-perplexity","tag-xai"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/128593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=128593"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/128593\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/128594"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=128593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=128593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=128593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}