Years before ChatGPT sparked the global artificial intelligence boom, one entrepreneur was already convinced that AI-generated video would transform business communication. Few investors shared that belief.<\/p>\n
Victor Riparbelli, the co-founder and chief executive of Synthesia, was rejected by more than 100 investors while trying to raise money for his startup. Many thought AI-generated video was too early and questioned whether there was a real market for it. According to CNBC Make It,<\/a> the repeated rejections never convinced Riparbelli to abandon his vision.<\/p>\n Founded in London in 2017, Synthesia began developing technology that could create realistic videos from text long before generative AI became mainstream. As CNBC Make It<\/a> reported, Riparbelli believed breakthrough ideas often seem unrealistic at first, but the few that succeed can change entire industries.<\/p>\n The company also realised that its biggest opportunity was not in entertainment. Instead, it shifted its focus to businesses looking for a faster and cheaper way to produce training, onboarding and internal communication videos. That decision proved to be a major turning point.<\/p>\n Today, Synthesia enables companies to create professional-looking videos using AI avatars without cameras, actors or film crews. According to TechCrunch, <\/a>the company reached a valuation of $4 billion after raising fresh funding earlier this year, cementing its position as one of Europe’s leading AI startups.<\/p>\n