{"id":13227,"date":"2026-04-22T23:38:45","date_gmt":"2026-04-22T23:38:45","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/13227\/"},"modified":"2026-04-22T23:38:45","modified_gmt":"2026-04-22T23:38:45","slug":"google-puts-ai-agents-at-heart-of-its-enterprise-money-making-push-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/13227\/","title":{"rendered":"Google puts AI agents at heart of its enterprise money-making push"},"content":{"rendered":"\n

By Kenrick Cai<\/p>\n

LAS VEGAS, April 22 (Reuters) – Alphabet CEO Sundar Pichai is deepening a push into enterprise software, signaling to investors at Google’s annual cloud conference that AI agents \u2014 human-like digital assistants \u2014 are a lynchpin of its strategy to monetize artificial \u200cintelligence<\/a>.<\/p>\n

At the three-day conference in Las Vegas that starts Wednesday, Pichai and key Google executives will seek to position the company’s AI \u200ctools as production-ready infrastructure for enterprise customers who are emerging as the industry’s most reliable revenue stream.<\/p>\n

Other top AI companies including OpenAI<\/a> and Anthropic have aggressively shifted resources to business customers \u200bin recent months.<\/p>\n

Mountain View, California-based Google announced on Wednesday that it was unifying a set of AI products under the name \u201cGemini Enterprise.\u201d Most notably, this involves rebranding and bulking up Vertex AI, a tool that allows cloud customers to select from a variety of AI models to use for business purposes.<\/p>\n

Google also announced a set of new governance and security features for AI agents. Agents are powerful digital assistants that can plan, decide, and act autonomously, a fast-growing \u200cfield that has sparked worries over safety, reliability and \u2060oversight.<\/p>\n

\u201cThere\u2019s definitely a strategic shift as the models become much more sophisticated,\u201d Google Cloud CEO Thomas Kurian told Reuters in an interview. The primary use case of Vertex AI recently shifted from \u201cold-style machine learning\u201d to a sudden explosion \u2060in users building their own custom AI agents, Kurian said.<\/p>\n

Google is seeking to outflank both its traditional cloud rivals and AI upstarts as pressure mounts to prove returns on massive generative AI spending.<\/p>\n

Google Cloud, once seen as a laggard to rivals such as Amazon and Microsoft<\/a>, has gained traction with enterprise customers, powered by massive bets \u200bon \u200bAI and years of heavy investment in data centers, custom chips, and networking gear.<\/p>\n

At \u200bGE Appliances, that shift is already tangible. Marcia Brey, \u200ca senior executive and Google customer, told Reuters that Google’s suite of tools and the enterprise data already stored in Google Cloud allowed her logistics and distribution team to deploy AI faster compared to other products the company had tested.<\/p>\n

AGENTS OVER CODING<\/p>\n

In addition to traditional enterprise providers and other hyperscalers, a new class of competitors are quickly emerging in enterprise AI: model providers.<\/p>\n

So far, coding assistants and plug-ins that connect AI models to existing enterprise software have emerged as lucrative channels for AI revenue and payback on their heavy investments.<\/p>\n

After early success powered by the raw strength of their models, \u200cOpenAI and Anthropic are now pushing downstream, marshalling resources into applications that utilize those \u200bmodels to perform specialized tasks, including agent-building tools.<\/p>\n

But while rivals are pushing hard on their \u200bcoding products, Google, by contrast, kept coding largely out of the \u200bspotlight at its cloud conference. Kurian instead cast the AI battleground as one defined by agents, governance and enterprise \u200cdeployment, saying that some coding announcements were being held back \u200bfor its I\/O developer conference in May.<\/p>\n

\u201cSome \u200bpeople are using the models to write code. They can use Gemini and also other tools like Claude,\u201d he said. \u201cBut in other cases, we have unique things. There\u2019s capability in the platform that nobody else offers.\u201d<\/p>\n

The long-term bet to build out a vast suite of \u200bin-house offerings, from models to chips, rather than relying \u200con third-party vendors has given Google an edge over other large cloud providers.<\/p>\n

This has helped Google to grow its overall cloud \u200bmarket share to 14% at the end of 2025, though it still trails rivals Amazon and Microsoft, according to data from \u200bSynergy Research.<\/p>\n

(Reporting by Kenrick Cai; Editing by Sayantani Ghosh and Shri Navaratnam)<\/p>\n","protected":false},"excerpt":{"rendered":"By Kenrick Cai LAS VEGAS, April 22 (Reuters) – Alphabet CEO Sundar Pichai is deepening a push into…\n","protected":false},"author":2,"featured_media":13228,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[405,7537,10298,341,8491,1912,132,2194,141,10006],"class_list":{"0":"post-13227","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agentic-ai","8":"tag-ai-agents","9":"tag-artificial-intelligence-agents","10":"tag-digital-assistants","11":"tag-enterprise","12":"tag-enterprise-customers","13":"tag-enterprise-software","14":"tag-google","15":"tag-google-cloud","16":"tag-sundar-pichai","17":"tag-thomas-kurian"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/13227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=13227"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/13227\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/13228"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=13227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=13227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=13227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}