{"id":134075,"date":"2026-08-09T08:10:13","date_gmt":"2026-08-09T08:10:13","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/134075\/"},"modified":"2026-08-09T08:10:13","modified_gmt":"2026-08-09T08:10:13","slug":"is-microsofts-ai-endgame-about-to-cause-a-stock-market-crash","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/134075\/","title":{"rendered":"Is Microsoft\u2019s AI endgame about to cause a stock market crash?"},"content":{"rendered":"\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The stock market has spent this year moving from one artificial intelligence (AI) anxiety to another. But the endgame might be coming into view.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Concerns about overinvestment in data centres seem to have subsided for the time being. Another issue however, might be on the horizon.  <\/p>\n<p>        The latest AI risk          <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Microsoft (NASDAQ:MSFT), Amazon and Alphabet have been spending big on data centres. And for a while, the question was whether this would actually generate any returns.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">For the time being, that seems to have been answered \u2013 all three have reported strong growth in cloud computing revenues. But the new concern is where this is coming from.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Microsoft recently revealed that OpenAI now accounts for roughly 70% of its AI revenue and around 45% of its commercial backlog. That brings customer concentration risk on an epic scale.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">In other cases, Anthropic is thought to be doing a lot of the heavy lifting. But the overall picture&#8217;s clear \u2013 growth is coming from two companies and not much else.  <\/p>\n<p>        Why this matters          <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">This matters because both OpenAI and Anthropic are under pressure. In particular, they&#8217;re facing a couple of major structural problems.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The biggest issue is cost. Most AI use doesn&#8217;t need the leading model \u2013 something good enough at the lowest price will do \u2013 but Western labs are at a major cost disadvantage, partly due to higher energy prices.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">In cases where cutting-edge products are important, staying at the front is expensive and difficult. The identity of the leading model seems to change almost every week.\u00a0  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">If OpenAI and Anthropic can&#8217;t maintain a sustainable advantage, their ability to keep signing giant compute agreements could shrink. And that could impact future returns from AI investments.\u00a0  <\/p>\n<p>            Microsoft&#8217;s hedge          <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Microsoft appears to be acutely aware of this risk. It&#8217;s looking to position itself as a platform that routes queries across different models, rather than committing to one.\u00a0  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The immediate danger is that this might put pressure on the one customer driving Azure growth. And the fact it&#8217;s a major shareholder in OpenAI is also worth noting.\u00a0  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Satya Nadella however, seems to think this is the right strategy for the longer term. To my mind, it makes a lot of sense \u2013 and he usually tends to know what he&#8217;s doing.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">If Microsoft can pivot into a model-neutral interface between users and LLMs, it could be in a very nice position. But I don&#8217;t think this is a strategy that can work for every company in the AI ecosystem.  <\/p>\n<p>        Bottom line           <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">AI has been the major force driving prices higher in the stock market. And so far, pretty much every company in the supply chain has benefited.\u00a0  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">If that unwinds, then a crash could be on the cards. And I think there are clear signs that things are starting to shift.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">If I&#8217;m right, it&#8217;s more important than ever to think about who the long-term winners are going to be. I like the look of Microsoft&#8217;s strategy and I&#8217;m still a buyer at today&#8217;s price.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Not all stocks are the same however, and some companies are clearly benefiting from a short-term boost that&#8217;s going to fall away. That might reveal itself sooner than some investors expect.  <\/p>\n<p>       Should you invest \u00a35,000 in Microsoft right now?         <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">When investing expert Mark Rogers and his team have a stock tip, it can pay to listen. After all, the flagship Twelfth Magpie Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if Microsoft made the list?  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">\u00a0See The Six Stocks  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Stephen Wright owns shares in Amazon and Microsoft.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The post <a href=\"https:\/\/www.twelfthmagpie.com\/2026\/08\/09\/is-microsofts-ai-endgame-about-to-cause-a-stock-market-crash\/\" data-ylk=\"slk:Is%20Microsoft&#039;s%20AI%20endgame%20about%20to%20cause%20a%20stock%20market%20crash%3F;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Is Microsoft&#039;s AI endgame about to cause a stock market crash?&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Is Microsoft&#8217;s AI endgame about to cause a stock market crash?<\/a> appeared first on <a href=\"https:\/\/www.twelfthmagpie.com\" data-ylk=\"slk:The%20Twelfth%20Magpie;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;The Twelfth Magpie&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">The Twelfth Magpie<\/a>.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">More reading  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The Twelfth Magpie 2026  <\/p>\n","protected":false},"excerpt":{"rendered":"The stock market has spent this year moving from one artificial intelligence (AI) anxiety to another. But the&hellip;\n","protected":false},"author":2,"featured_media":134076,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[420,7829,9157,6821,320,7828,591],"class_list":["post-134075","post","type-post","status-publish","format-standard","has-post-thumbnail","category-microsoft","tag-azure","tag-azure-ai","tag-concentration-risk","tag-data-centres","tag-microsoft","tag-microsoft-ai","tag-stock-market"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/134075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=134075"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/134075\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/134076"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=134075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=134075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=134075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}