New integration embeds SONAR rates and coverage difficulty across FleetWorks\u2019 AI phone, email, and SMS workflows to help brokers and carriers book with more confidence.<\/p>\n
San Francisco, CA August 13, 2026 \u2014 FleetWorks, the AI marketplace that matches brokers and carriers at scale, and SONAR, the leading freight market data and supply chain intelligence tool, today announced a partnership that brings SONAR\u2019s TRAC rates and coverage scores into FleetWorks\u2019 AI agents platform-wide. The integration is live now for any carrier using the FleetWorks platform as well as brokers who are both FleetWorks and SONAR customers, giving broker teams verified market context at the moment they quote, negotiate, and cover freight.<\/p>\n
Freight moves faster than the systems most brokerages use to book it. A carrier sales rep negotiating a load typically has the conversation in one place and the market data in another \u2014 a SONAR dashboard, a rate tool, an account manager or pricing analyst on Teams. By the time the context arrives, the carrier has hung up or the load has been covered by someone who answered first. The same gap exists for AI agents: automation built around a brokerage\u2019s min\/max spread, without current market data, misses key insights in a dynamic market..<\/p>\n
The partnership closes that gap. SONAR\u2019s high frequency data now feeds directly into FleetWorks\u2019 AI agents across every channel the platform supports \u2014 phone, email, and SMS. When a FleetWorks agent works a carrier or load, it references SONAR\u2019s current spot rate and live market conditions as it works toward a bookable price within the broker\u2019s guardrails. When market conditions fall outside those guardrails, the agent escalates to a person with the SONAR context attached. Brokers input rate tolerances, and approval or escalation rules; SONAR supplies the ground truth those controls act on.<\/p>\n
Mutual broker teams can now:<\/p>\n
Negotiate every carrier call and email against current lane-level market rates, not last week\u2019s history.<\/p>\n
Prioritize which loads and lanes need human attention using SONAR lane scores.<\/p>\n
Quote faster and more consistently, without reps switching between a rate tool and the conversation.<\/p>\n
Escalate out-of-market situations to a person with the relevant SONAR context already attached.<\/p>\n
Measure outcomes against market benchmarks across the whole team.\u00a0<\/p>\n
\u201cEnabling access to accurate, high frequency data at the moment a decision gets made in freight negotiation creates more efficient and better outcomes. FleetWorks operates right then \u2014 the live negotiation \u2014 across thousands of daily carrier conversations. Putting SONAR there means the market signal and the market action happen in the same place.\u201d \u2013 Julie Van de Kamp, Chief Marketing and Operations Officer at SONAR.<\/p>\n
FleetWorks\u2019 AI agents currently handle 30,000+ daily loads across 40+ brokerages, engaging a network of 29,000+ carrier MCs.<\/p>\n
For a broker, covering a load has always been a guessing game. Have I found the best carrier at the best price? For a carrier, covering a truck is about maximizing your rate today and maximizing the utilization of your truck over the week. AI agents bring answers to those questions. With SONAR built in, every conversation has integrated data that answers these questions to provide more trust in the marketplace. If there\u2019s an unanswered question, people step in exactly when their judgment matters.\u201d said Paul Singer, CEO and Cofounder, FleetWorks<\/p>\n
The integration is live now for Fleetworks carriers. For brokers who are Fleetworks and SONAR customers, activation is automatic. SONAR customers who are interested in this feature, request a Fleetworks demo here<\/a>. For Fleetworks customers who are interested in this feature, request a SONAR demo here<\/a>.\u00a0<\/p>\n SONAR and Fleetworks will be hosting a live webinar on August 27th at 2pm et. To register for the webinar, including a live demo, click here<\/a>.\u00a0<\/p>\n About FleetWorks: FleetWorks helps brokers cover loads and manage their freight using thousands of orchestrated AI agents. Our users make better business decisions informed by the data our platform shares with their teams, including our network of over 29,000 vetted carriers to cover loads without posting. We track every load through GPS and AI agents, alerting you when something looks off, so you can serve your customers with confidence.<\/p>\n About SONAR: \u00a0SONAR<\/a> is the leading provider of high-frequency, global supply chain intelligence for the freight and logistics industry. SONAR\u2019s price, demand and capacity data\u00a0<\/p>\n allow customers to benchmark, analyze, monitor and forecast the global physical economy.<\/p>\n Upcoming FreightWaves Events<\/p>\n Compliance<\/p>\n Brokerage Compliance Symposium<\/p>\n The day before F3. Every compliance issue you face – fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps – navigated by attorneys and operators defining best practices in a changing industry.<\/p>\n October 26, 2026<\/p>\n The Signal at Chattanooga Choo Choo \u2022 Chattanooga, TN<\/p>\n Register Now<\/a><\/p>\n Awards<\/p>\n F3 Awards Dinner<\/p>\n The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music – 300 industry leaders in one purpose-built room.<\/p>\n October 26, 2026<\/p>\n The Signal at Chattanooga Choo Choo \u2022 Chattanooga, TN<\/p>\n Register Now<\/a><\/p>\n FreightTech<\/p>\n F3: Future of Freight Festival<\/p>\n Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga – plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.<\/p>\n October 27, 2026 \u2013 October 28, 2026<\/p>\n The Signal at Chattanooga Choo Choo \u2022 Chattanooga, TN<\/p>\n Register Now<\/a><\/p>\n \n Compliance The day before F3. Every compliance issue you face – fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps – navigated by attorneys and operators defining best practices in a changing industry.<\/p>\n The Signal at Chattanooga Choo Choo \u2022 Chattanooga, TN \n Awards The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music – 300 industry leaders in one purpose-built room.<\/p>\n The Signal at Chattanooga Choo Choo \u2022 Chattanooga, TN \n FreightTech Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga – plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.<\/p>\n
\n Brokerage Compliance Symposium
\n Oct 26 \u2022 The Signal at Chattanooga Choo Choo \u2022 Chattanooga, TN\n <\/p>\n
\n Register Now<\/a><\/p>\n
\n F3 Awards Dinner
\n Oct 26 \u2022 The Signal at Chattanooga Choo Choo \u2022 Chattanooga, TN\n <\/p>\n
\n Register Now<\/a><\/p>\n
\n F3: Future of Freight Festival
\n Oct 27 \u2013 Oct 28 \u2022 The Signal at Chattanooga Choo Choo \u2022 Chattanooga, TN\n <\/p>\n