New Delhi: Google on Monday announced a series of AI and agentic updates across Google Ads and Google Analytics, adding automated performance insights, visual reporting tools and benchmarking features for advertisers and marketing teams.<\/p>\n
The updates expanded the role of Ask Advisor, Google\u2019s in-product AI agent for its marketing platforms, allowing users to analyse campaign performance, investigate changes in data and receive suggestions within Ads and Analytics.<\/p>\n
Google Analytics introduced AI Overviews on its homepage, providing users with summaries of significant performance changes since their previous login. These could include seasonal changes in sales, shifts in website traffic and other movements in marketing performance.<\/p>\n
Users could select an individual data card and carry the information into Ask Advisor for further analysis. Google also introduced phone and email notifications for the summaries, with users able to choose how frequently they wanted to receive them.<\/p>\n
The Google Ads homepage was also updated with AI-powered insights cards based on an advertiser\u2019s business and campaign data.<\/p>\n
Advertisers could use a prompt box above the cards to request specific insights, including information on competitor activity affecting impression share or trends that could influence campaign performance.<\/p>\n
Google also introduced Dashboards in Google Ads, with the feature expected to come to Google Analytics later.<\/p>\n
The reporting tool allowed users to generate visualisations from marketing data through text prompts. Reports also included real-time AI-generated summaries intended to explain factors behind changes in performance.<\/p>\n
The company also added a benchmarking feature to Ask Advisor in Google Analytics. It allowed advertisers to compare campaign performance against anonymised averages from businesses with similar characteristics.<\/p>\n
The benchmarking data could give marketers an additional reference point when assessing whether campaigns were performing above or below comparable businesses.<\/p>\n
Kevin Marshall, Paid Media Director at Gardyn, said,\u00a0“Ask Advisor has become my go-to for a directional check on paid media performance. That speed matters because it gives me time to dig deeper and make shifts that improve performance sooner.”<\/p>\n","protected":false},"excerpt":{"rendered":"New Delhi: Google on Monday announced a series of AI and agentic updates across Google Ads and Google…\n","protected":false},"author":2,"featured_media":135582,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[24,132,9211,1429,24503,174],"class_list":["post-135581","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google","tag-ai","tag-google","tag-google-ads","tag-google-ai","tag-google-analytics","tag-marketing"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/135581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=135581"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/135581\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/135582"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=135581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=135581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=135581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}