{"id":135972,"date":"2026-08-11T11:54:10","date_gmt":"2026-08-11T11:54:10","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/135972\/"},"modified":"2026-08-11T11:54:10","modified_gmt":"2026-08-11T11:54:10","slug":"target-strengthens-ai-and-ux-capabilities-to-power-its-next-chapter-of-growth","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/135972\/","title":{"rendered":"Target Strengthens AI and UX Capabilities to Power Its Next Chapter of Growth"},"content":{"rendered":"<p id=\"isPasted\">Purvi: UX helps us stay focused on three fundamental questions: What is the right problem to solve? Who are we solving it for? And are we solving it in the right way, given the context in which someone will use it?<\/p>\n<p>That context is especially important with AI as we design for both humans and agents. Intelligence may make a system more capable, but human-centered design helps make that capability understandable, useful and trustworthy. It helps us point the technology toward the opportunities that matter most and shape how a system should behave, not just how it should look.<\/p>\n<p>That requires what I call radical collaboration. We need product, technology, data and business teams sitting side by side with UX and the people we serve, learning and co-creating together from the beginning.<\/p>\n<p>Chandhu:\u00a0Exactly. AI expands what technology can understand and do, while UX helps turn those capabilities into something useful.<\/p>\n<p>The ways we interact with technology are also becoming more integrated. Sometimes the right experience will be conversational. Other times it might involve voice, images or a more traditional interface. And increasingly, intelligent agents may interact with systems or with other agents.<\/p>\n<p>Powerful intelligence without a thoughtful experience can create confusion or fragmentation. An experience that looks good without the right intelligence underneath it can fall short of what people need. Advancing the capabilities together helps us create experiences that are intelligent, intuitive and useful.<\/p>\n","protected":false},"excerpt":{"rendered":"Purvi: UX helps us stay focused on three fundamental questions: What is the right problem to solve? Who&hellip;\n","protected":false},"author":2,"featured_media":135973,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[24,25,67439,7325,2501,685,67440,781,134,506,4927],"class_list":["post-135972","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai","tag-ai","tag-artificial-intelligence","tag-chandhu-nair","tag-chief-ai-officer","tag-digital","tag-leadership","tag-purvi-shah","tag-tech","tag-technology","tag-user-experience","tag-ux"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/135972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=135972"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/135972\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/135973"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=135972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=135972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=135972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}