One of those questions: What should I watch tonight?<\/p>\n
It\u2019s a question media companies have spent years to answer, with complex recommendation engines, highly fine-tuned user interfaces and, lately, customized AI chatbots that live inside streaming apps and services. But what if none of those touch points matter anymore? What if consumers, instead of scrolling through row after row of carefully fine-tuned recommendations, simply ask the AI chatbot of their choice?<\/p>\n
\u201cChatGPT is starting to intermediate between media brands and their customers,\u201d says\u00a0 Yann Jouanin, whose startup<\/a> builds AI-native apps for media companies and other enterprise clients. \u201cIf you\u2019re expecting that people will still come into your EPG or your search \u2013 I think that\u2019s gonna disappear,\u201d he says.<\/p>\n That\u2019s not to say that media companies have to completely hand their keys, and fate, over to the new AI overlords. Instead, they can use platforms like ChatGPT and Claude to deploy their own apps, complete with visual interfaces that preserve their brand identity \u2013 all while benefiting from the strength of third-party AI services that know consumers better than a streamer ever will.<\/p>\n Subscribe to our premium content to read the rest.<\/p>\n Become a paying subscriber to get access to this post and other subscriber-only content.
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