{"id":139189,"date":"2026-08-13T19:58:07","date_gmt":"2026-08-13T19:58:07","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/139189\/"},"modified":"2026-08-13T19:58:07","modified_gmt":"2026-08-13T19:58:07","slug":"deepseek-unveils-peak-hour-pricing-quadrupling-current-levels","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/139189\/","title":{"rendered":"DeepSeek Unveils Peak-Hour Pricing, Quadrupling Current Levels"},"content":{"rendered":"<p><a href=\"https:\/\/www.deepseek.com\/en\/\" rel=\"nofollow noopener\" target=\"_blank\">DeepSeek<\/a>\u00a0is\u00a0adding peak-hour pricing for its flagship V4 models that will quadruple the current levels, Bloomberg\u00a0<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-08-13\/deepseek-increases-prices-for-ai-services-by-multiple-times\" rel=\"nofollow noopener\" target=\"_blank\">reported<\/a>\u00a0Thursday (Aug. 13).<\/p>\n<p>The\u00a0<a href=\"https:\/\/api-docs.deepseek.com\/updates\/#deepseek-v4-pro-update\" rel=\"nofollow noopener\" target=\"_blank\">pricing adjustment<\/a> announced Thursday by the artificial intelligence (AI) company will take effect on Sunday (Aug. 16), according to the report.<\/p>\n<p>When the changes are implemented, users of the DeepSeek-V4-Flash model will pay $1.32 for 1 million output tokens during peak hours, and half that during off-peak hours. Those figures are up from the current 28 cents for 1 million tokens, the report said.<\/p>\n<p>For DeepSeek\u2019s V4-Pro model, the new price will be $3.96 for 1 million tokens during peak hours and half that during non-peak hours, up from the current 87 cents per million tokens, per the report.<\/p>\n<p>The report said DeepSeek\u2019s new prices remain lower than those of its main competitors. Moonshot\u2019s Kimi K3 costs $15 per\u00a0million\u00a0output tokens, while Anthropic\u2019s Fable 5 is priced at $50, according to the report.<\/p>\n<p>In a Thursday update to\u00a0its\u00a0<a href=\"https:\/\/api-docs.deepseek.com\/updates\/#deepseek-v4-pro-update\" rel=\"nofollow noopener\" target=\"_blank\">change log<\/a>\u00a0announcing the pricing adjustment, DeepSeek said: \u201cWith the official release of the DeepSeek V4 model family, we will update and adjust\u00a0<a href=\"https:\/\/api-docs.deepseek.com\/quick_start\/pricing\" rel=\"nofollow noopener\" target=\"_blank\">API pricing<\/a>. To allocate resources more reasonably, we will adopt peak\/off-peak pricing, with off-peak prices set at half of the peak-hour prices, encouraging users to schedule their tasks based on actual usage.\u201d<\/p>\n<p>DeepSeek initially gained attention in January 2025 when it debuted\u00a0an\u00a0<a href=\"https:\/\/www.pymnts.com\/artificial-intelligence-2\/2025\/chinese-ai-firm-deepseek-deep-sixes-us-tech-stocks\/\" rel=\"nofollow noopener\" target=\"_blank\">AI model<\/a>\u00a0that sent shockwaves through the AI world by offering performance comparable to those of American rivals OpenAI and Meta while using\u00a0substantially fewer\u00a0Nvidia chips.<\/p>\n<p>It was reported in April that DeepSeek was offering developers\u00a0<a href=\"https:\/\/www.pymnts.com\/news\/artificial-intelligence\/2026\/deepseek-pitches-deep-discounts-amid-fierce-ai-competition\/\" rel=\"nofollow noopener\" target=\"_blank\">discounts<\/a> amid increasing competition in China\u2019s AI space. DeepSeek said at the time that it was offering a 75% discount to developers using its DeepSeek-V4-Pro model until May 5.<\/p>\n<p>On Aug. 6, it was reported that DeepSeek had resumed its second\u00a0<a href=\"https:\/\/www.pymnts.com\/news\/artificial-intelligence\/2026\/deepseek-resumes-funding-round-to-raise-8-billion\/\" rel=\"nofollow noopener\" target=\"_blank\">funding round<\/a>\u00a0and is looking to raise close to $8 billion at a valuation of about\u00a0$74 billion.<\/p>\n<p>It was reported Wednesday (Aug. 12) that DeepSeek is building a new team to compete with Anthropic\u2019s Claude Code in the market for\u00a0<a href=\"https:\/\/www.pymnts.com\/news\/artificial-intelligence\/2026\/deepseek-targets-agentic-coding-market-with-new-team\/\" rel=\"nofollow noopener\" target=\"_blank\">AI agents<\/a>\u00a0that automate work for business professionals.<\/p>\n<p>For all PYMNTS AI and digital transformation coverage, subscribe to the daily\u00a0<a href=\"https:\/\/pymnts.com\/subscribe\/\" rel=\"nofollow noopener\" target=\"_blank\">AI and Digital Transformation Newsletters<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"DeepSeek\u00a0is\u00a0adding peak-hour pricing for its flagship V4 models that will quadruple the current levels, Bloomberg\u00a0reported\u00a0Thursday (Aug. 13). The\u00a0pricing&hellip;\n","protected":false},"author":2,"featured_media":132135,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[24,1276,25,6010,545,66,310,311],"class_list":["post-139189","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai","tag-ai","tag-ai-models","tag-artificial-intelligence","tag-deepseek","tag-digital-transformation","tag-news","tag-pymnts-news","tag-whats-hot"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/139189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=139189"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/139189\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/132135"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=139189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=139189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=139189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}