a recent SponsorCX survey<\/a>. Brands and their agency partners are also turning to AI chatbots to determine which creators are being cited the most to strike partner deals, agency execs told Digiday.<\/p>\nOlive oil brand Kosterina, for example, told Digiday that it often starts searches for potential creator partnerships in Claude.\u00a0And agency execs say they\u2019re starting to include AI visibility efforts in briefs.<\/p>\n
Being surfaced in those AI search answers could become another form of creator discoverability \u2014 both for brand partnerships and web traffic. Some creators are starting to build their own framework for visibility.<\/p>\n
\u201cYou can\u2019t ignore what\u2019s happening off of social media [with the rise of AI chatbot use], because that\u2019s where people live. And for me, that\u2019s where my potential partners live,\u201d said Colin Rocker, a full time content creator focused on career development and personal finance.<\/p>\n
Early adopters <\/p>\n
Courtney Johnson, an Austin-based content creator, has had a website dedicated entirely to AEO (answer engine optimization) since last October. <\/p>\n
\u201cMy main goal is to help brands understand that I am an established author with credibility in the career space and personal brand space,\u201d Johnson said.\u00a0<\/p>\n
Johnson\u2019s site repurposes her content from across social and the web as text articles that\u2019s easier for bots to ingest and train on. There\u2019s also structured data on every page, a plain-text index built for LLMs. <\/p>\n
Verified crawlers from OpenAI, Anthropic, Amazon, Apple, Huawei, and DuckDuckGo all read her site, according to internal reporting via Cloudflare.<\/p>\n
It\u2019s helped Google searches too. In July, Johnson\u2019s site received 3,048 impressions, up from 2,568 the month before, according to internal reporting. Since launch, the site has received 10,766 search impressions and 435 clicks in Google Search Console.<\/p>\n
Auditing visibility <\/p>\n
Rocker, who is based in New York performed an AI citation audit this month with Claude to understand where his content was mentioned in AI generated search results. He found that he is more likely to be cited via avenues such as his LinkedIn profile or podcast appearances.\u00a0It\u2019s made him reconsider how to grow discoverability beyond word of mouth, which landed him deals with Apple, Adobe and Meta.<\/p>\n
\u201cIt makes me want to expand the opportunity someone has to see something that I put my hands on,\u201d he said. He has since considered pitching earned media, creating a Wikipedia page and transcribing viral video scripts.\u00a0<\/p>\n
Targeting future partnerships<\/p>\n
Rachel Lowenstein, a content creator focusing on cultural analysis, and her perspectives on autism and neurodiversity, has partnered with companies like TED, Wella, Havas and TikTok. She\u2019s considering how she can optimize her content with keywords and consistency.<\/p>\n
AI search\u2019s effect on how creators are discovered is top of mind.\u00a0<\/p>\n
\u201cIf a brand wants to work with someone who talks about culture, girls, and brands, I want to be the creator who is showing up in their queries about the best marketing and culture creators,\u201d she said.<\/p>\n","protected":false},"excerpt":{"rendered":"Creators have spent years optimizing for social media algorithms. Now, they\u2019re facing another digital hurdle in discoverability: AI…\n","protected":false},"author":2,"featured_media":141894,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[24,25,5091],"class_list":["post-141893","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai","tag-ai","tag-artificial-intelligence","tag-zero-click-future"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/141893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=141893"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/141893\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/141894"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=141893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=141893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=141893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}