The Motion Picture Assn. has struck its first agreement with an artificial intelligence company, saying Monday that ByteDance has strengthened copyright guardrails into its AI video and image tools that drew legal threats from every major Hollywood studio in February.<\/p>\n
ByteDance, a Chinese company, is the former majority owner of TikTok\u2019s U.S. operations.<\/p>\n
The MPA, the trade association that lobbies for major studios such as Disney, Netflix and Sony Pictures Entertainment, said it has had constructive engagement with ByteDance over the last several months to rein in Seedance, a text-to-video generation tool, and Seedream, which produces images using text commands. <\/p>\n
\u201cToday\u2019s agreement illustrates our belief that copyright is a cornerstone of the film and television industry \u2013 and reinforces our commitment to protect creative content,\u201d said MPA Chairman and Chief Executive Charles Rivkin.<\/p>\n
MPA declined to share the specific guardrails in the agreement. <\/p>\n
The agreement comes as some studios have expressed concerns about AI models training on their copyrighted material without permission or compensation. In February, MPA issued a cease-and-desist letter<\/a> to ByteDance, alleging Seedance 2.0 was trained on copyrighted material and generating unauthorized videos featuring characters such as \u201cSpongeBob SquarePants\u201d and visuals replicating a scene from sci-fi series \u201cStranger Things\u201d without studios\u2019 permission. It was the first time the MPA had filed a cease-and-desist letter to a major AI firm. <\/p>\n \u201cByteDance is engaged in pervasive and widespread infringement of our members\u2019 valuable intellectual property that it must stop immediately,\u201d MPA\u2019s global general counsel Karyn Temple wrote in a Feb. 20 letter to ByteDance\u2019s global general counsel John Rogovin. <\/p>\n ByteDance in response said it was taking steps to strengthen its safeguards to prevent unauthorized use of IP or likeness. <\/p>\n Since then, ByteDance has released Seedream 5.0 Pro and Seedance 2.5, which reflect \u201cByteDance\u2019s continued advances in IP protections,\u201d the tech company and MPA said in a news release.<\/p>\n \u201cByteDance respects the intellectual property rights that underpin creative industries around the world, and we believe responsible innovation in AI goes hand in hand with meaningful protections for rightsholders,\u201d ByteDance\u2019s Rogovin said in the statement. <\/p>\n Seedance has emerged as a leader in AI tools among some indie filmmakers, who say it is more cost-effective<\/a> than other options. AI tech companies are eager to find ways to partner with studios<\/a> to make their tools better, but are also facing competition from rivals to gain more customers as quickly as possible. That has caused some companies to quickly launch<\/a> their AI products without first putting in more mechanisms to prevent images from appearing without copyright holders\u2019 permission. <\/p>\n","protected":false},"excerpt":{"rendered":"The Motion Picture Assn. has struck its first agreement with an artificial intelligence company, saying Monday that ByteDance…\n","protected":false},"author":2,"featured_media":142339,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[14380,24,27151,25,6657,70211,70213,537,70212,16015,70214,70210,59349,17036,70215,13855,70216],"class_list":["post-142338","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai","tag-agreement","tag-ai","tag-ai-guardrail","tag-artificial-intelligence","tag-bytedance","tag-cease-and-desist-letter","tag-copyright-guardrail","tag-february","tag-image-tool","tag-ip","tag-major-hollywood-studio","tag-mpa","tag-permission","tag-seedance","tag-seedream","tag-studio","tag-valuable-intellectual-property"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/142338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=142338"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/142338\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/142339"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=142338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=142338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=142338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}