{"id":144032,"date":"2026-08-18T20:02:12","date_gmt":"2026-08-18T20:02:12","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/144032\/"},"modified":"2026-08-18T20:02:12","modified_gmt":"2026-08-18T20:02:12","slug":"google-buys-spirit-airlines-data-to-train-ai-models","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/144032\/","title":{"rendered":"Google buys Spirit Airlines data to train AI models"},"content":{"rendered":"\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">(<a href=\"https:\/\/www.newsnationnow.com\/\" data-ylk=\"slk:NewsNation;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;NewsNation&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">NewsNation<\/a>) \u2014 <a href=\"https:\/\/www.newsnationnow.com\/business\/google-settles-68-million-recorded-users\/\" data-ylk=\"slk:Google;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Google&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Google<\/a> plans to acquire data from Spirit Airlines to improve its product and artificial intelligence models, according to a <a href=\"https:\/\/document.epiq11.com\/document\/getdocumentbycode?docId=4606206&amp;projectCode=SPJ&amp;source=DM\" data-ylk=\"slk:bankruptcy%20court%20filing;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;bankruptcy court filing&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">bankruptcy court filing<\/a>.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The tech giant won a bankruptcy auction for the <a href=\"https:\/\/www.newsnationnow.com\/business\/spirit-airline-employees-sue-pay-benefits\/\" data-ylk=\"slk:airline&#039;s%20business%20data;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;airline&#039;s business data&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">airline&#8217;s business data<\/a>, agreeing to pay $10 million for the information. The deal includes roughly 10 million emails and 500 million Microsoft Teams chats, as well as other documents, spreadsheets, calendars and other internal company data, according to the court filing.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><a href=\"https:\/\/www.newsnationnow.com\/business\/spirit-airlines-shutdown-plane-repossession\/\" data-ylk=\"slk:Spirit%20ended%20operations;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Spirit ended operations&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Spirit ended operations<\/a> earlier this year after failing to emerge from its <a href=\"https:\/\/www.newsnationnow.com\/business\/spirit-airlines-end-operations-failed-bailout\/\" data-ylk=\"slk:second%20Chapter%2011%20bankruptcy;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;second Chapter 11 bankruptcy&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">second Chapter 11 bankruptcy<\/a>. Attorneys continue to oversee the airline&#8217;s remaining assets.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The data reportedly includes marketing material, human resources information, project management documents, financial databases, audits and presentations. It doesn&#8217;t include passenger profiles or frequent flyer information.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">According to a separate <a href=\"https:\/\/document.epiq11.com\/document\/getdocumentbycode?docId=4606389&amp;projectCode=SPJ&amp;source=DM\" data-ylk=\"slk:court%20filing;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;court filing&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">court filing<\/a>, the data will be deidentified, meaning it won&#8217;t be associated with individual users, and the buyer will agree not to attempt to re-identify them.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><a href=\"https:\/\/www.newsnationnow.com\/business\/tech\/ap-opening-arguments-set-to-begin-in-metas-federal-trial-over-child-harms\/?ipid=promo-link-block1\" data-ylk=\"slk:Meta%20child%20safety%20trial%20to%20begin%20in%20California;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Meta child safety trial to begin in California&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"promo-link__link\">\u00a0Meta child safety trial to begin in California\u00a0<\/a>  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Google <a href=\"https:\/\/www.axios.com\/2026\/08\/17\/google-spirit-airlines-bankruptcy\" data-ylk=\"slk:told%20Axios;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;told Axios&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">told Axios<\/a> the dataset will be scrubbed of personally identifiable information by a third party before the company receives it.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">&#8220;We acquired part of an enterprise dataset from Spirit Airlines, which can be helpful in improving our products and AI models,&#8221; a Google spokesperson told Axios. &#8220;We will not receive any personal information from this dataset.&#8221;  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Google is expected to use the information to help train large language models and improve its AI products.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">A federal judge must still approve the deal. If the sale is not approved, AI-powered hiring platform Mercor was the next-highest bidder, offering $7.5 million, according to Axios.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Copyright 2026 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><a href=\"https:\/\/www.newsnationnow.com\" data-ylk=\"slk:For%20the%20latest%20news%2C%20weather%2C%20sports%2C%20and%20streaming%20video%2C%20head%20to%20NewsNation.;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;For the latest news, weather, sports, and streaming video, head to NewsNation.&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">For the latest news, weather, sports, and streaming video, head to NewsNation.<\/a>  <\/p>\n","protected":false},"excerpt":{"rendered":"(NewsNation) \u2014 Google plans to acquire data from Spirit Airlines to improve its product and artificial intelligence models,&hellip;\n","protected":false},"author":2,"featured_media":144033,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[24,70736,70925,60647,19673,132,1429,70924,70452],"class_list":["post-144032","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google","tag-ai","tag-bankruptcy-auction","tag-bankruptcy-court","tag-business-data","tag-court-filing","tag-google","tag-google-ai","tag-human-resources-information","tag-spirit-airlines"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/144032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=144032"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/144032\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/144033"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=144032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=144032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=144032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}